Print
Hospitality

Riverfront Park Opening Details, Q&A With Live Nation On The Amphitheater

By Cece Nunn, posted Jul 2, 2021
Riverfront Park, which includes an amphitheater (shown above), officially opens with a Fourth of July celebration on Sunday. (Photo courtesy of the city of Wilmington)
The city of Willmington’s $35 million Riverfront Park and Amphitheater officially opens this weekend with a Fourth of July grand opening celebration starting at 1 p.m. Sunday.

The amphitheater, a Live Nation venue managed by Venue Nation, can hold 7,200 people – 2,400 seated and 4,800 on the lawn. Within minutes of opening ticket sales, the amphitheater’s first act, rock band Widespread Panic, sold out all three of its July shows.

The city bought the 6.6-acre tract for the park in 2013. Located along the Northeast Cape Fear River near the Isabel Holmes Bridge, the park also will include a playground, an interactive water feature, green space, plazas, gardens and natural areas in addition to the amphitheater.

During the July 4 opening event, live bands and comedians will perform and food and beer from local brewers will be available, along with children’s activities and more, according to the city of Wilmington.

The park will close at 8 p.m. to allow people to find another spot for viewing the Fourth of July fireworks (you can’t see them from the park) at 9:05 p.m.

Recently, Grant Lyman, president of Live Nation Carolinas, answered questions via email about Live Nation’s involvement in the amphitheater:  

GWBJ: Why did Live Nation want to work with Wilmington on the Riverfront Park Amphitheater?

Lyman: "Over the last decade, we have seen our boutique amphitheater portfolio growing rapidly throughout the Carolinas, both in terms of show count and attendance. Fans and artists really enjoy the intimacy of a 5-8K capacity amphitheater experience. We have been watching the incredible volume and performance of concerts at Greenfield Lake Amphitheater for many years, which proved that Wilmington is a strong music market with diehard fans who value live entertainment. When the opportunity to work with the city on a downtown, waterfront amphitheater was presented, we knew it would be too special of a project to miss out on."

GWBJ: Why did Live Nation want to chip in its own money, $4 million, for the venue?

Lyman: “By contributing additional money, we were able to help enhance the overall project and put additional focus on some of the backstage amenities that we feel are important for the artists’ experience when they come to the venue. We increased the size and scope of the back of house facility and added a rooftop VIP platform that will be an amazing place to watch the show. Contributing our own money is also a reflection of our commitment to the project, and to the City of Wilmington, that we are all-in on being great partners and operators for many years to come.”

GWBJ: Why do bigger acts want to come to Wilmington? 

Lyman: “Artists are always looking for new venue opportunities and ways to connect with their fans outside of the major markets. Wilmington is a rapidly growing city with a very strong music scene, and its location along the coast places it perfectly for routing opportunities south into Georgia and Florida, or north up through Raleigh, Charlotte or into Virginia. Being right around 7,000 capacity also makes it a great play for emerging artists who are on their way up, as well as large artists who may draw bigger numbers in majors, but can still draw strong numbers in secondary markets. Ultimately, the experience and culture that Wilmington offers will be the biggest selling point for artists to add Wilmington to their tours in the future.”

Find out more about Riverfront Park online in a WilmingtonBIz Magazine article and on WilmingtonBiz Talk with Amy Beatty, a city of Wilmington official who spearheaded the park's development.
Ico insights

INSIGHTS

SPONSORS' CONTENT
Web mcwhorter 0012

Building And Celebrating An Inclusive Entrepreneurial Culture

Heather McWhorter - UNCW Center for Innovation and Entrepreneurship
Capefearrealtors tomgale headshot

How REALTORS® Can Help With Home Safety Issues

Tom Gale - Cape Fear REALTORS®
Natalieenglish headshot

MODERNIZE OUR DOWNTOWN LIBRARY AND MUSEUM

Natalie English - Wilmington Chamber of Commerce

Trending News

Report 'sheds Light' On Region's Economic Inequality

Cece Nunn - Sep 15, 2021

Market Street Shopping Center Under New Ownership

Cece Nunn - Sep 17, 2021

Wilmington Startups Form 'cool' Partnership With Financing Tool

Johanna Cano - Sep 15, 2021

ILM Bucks Dip In Air Travel Demand

Jenny Callison - Sep 15, 2021

DBA, City Of Wilmington Discuss Creation Of Outdoor Social District

Jenny Callison - Sep 17, 2021

In The Current Issue

MADE Winners: Manufacturer Category

Cape Fear Catamarans, CDB Corp. and Mojotone were winners in the MADE Awards Manufacturer Category....


Info Junkie: Wes Carter

Wes Carter, president of Wilmington-based Atlantic Packaging, shares his top info and tech picks....


Geospatial Startup Maps Growth

Providing a highly demanded service in a niche industry has allowed Wilmington-headquartered technology company Geo Owl to grow as an innova...

Book On Business

The 2021 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

Trying to Grow a Business?
2020 Health Care Heroes
2020 WilmingtonBiz 100