Print
Entrepreneurs

SBTDC Welcomes New Regional Director

By Johanna Cano, posted Oct 21, 2022
Beth Wilkerson
Beth Wilkerson has taken on the role of regional director of the Small Business and Technology Development Center (SBTDC) at the University of North Carolina Wilmington.

Wilkerson comes to the role following former director Heather McWhorter’s transition in June to the Center for Innovation and Entrepreneurship as its new director.

Wilkerson most recently served as regional center director of SBTDC at UNC Pembroke (UNCP). During her time there she was able to work with various companies in different industries, markets and circumstances which opened her to learning something new every day, she said in an email.

She holds an MBA from UNCP and is moving to Brunswick County for the role. She said the existing SBTDC team at UNCW has great foundations.

“They are doing great work. Heather McWhorter, my predecessor, did a tremendous job in her capacity and the results are obvious,” she said. “My goal is to find where I fit and can add value. Wilmington and the surrounding areas are blessed with small business resources, and they all work together so well.”

The North Carolina SBTDC operates 11 regional service centers. The Wilmington area is housed within the Southeastern region. The organization assists businesses with advice and resources including confidential, in-depth business counseling for small- to mid-sized business owners, management and entrepreneurs. This advice includes topics such as profitability, sources to capital and financing, identifying market opportunities, developing business strategies and more.

Wilkerson said her areas of focus in her new role will be to continue to support small businesses and prepare them for resiliency during uncertain times.
 
“Continuing to help clients make their businesses better is an ongoing challenge. The SBTDC at UNCW services six counties that include all three tiers of economic well-being,” she said. “An area of focus is supporting all of them to be more prosperous, particularly the Tier 1 and Tier 2 counties. Also, proactively preparing businesses for disasters such as pandemics, hurricanes, and flooding is a focus.”
Ico insights

INSIGHTS

SPONSORS' CONTENT
Cfss headshots parker robert webversion 21422121214

Duke Energy Will Pay You Up to $9,000 to Go Solar with a Battery

Robert Parker - Cape Fear Solar Systems
Untitleddesign2

The Importance of Real Estate Appraisals

Steve Mitchell - Cape Fear REALTORS®
Web awstaffpic2020 1 132245438

The 2024 Luncheon for Literacy featuring Special Guest Jason Mott

Alesha Edison Westbrook - Cape Fear Literacy Council

Trending News

OPINION: The Case Against A 135-foot Cape Fear Memorial Bridge

Isabelle Shepherd - Jul 15, 2024

Payne Named Director Of Development At Hill School

Staff Reports - Jul 16, 2024

College Road Shopping Center Sells For $8.5M

Cece Nunn - Jul 16, 2024

Jones Tapped As WARM NC's CEO

Staff Reports - Jul 16, 2024

Once Slated For Apartments, Site Off Market Street Could Get 60 Townhomes

Emma Dill - Jul 15, 2024

In The Current Issue

Nonprofit Groups, Governments Aim To Preserve Area Trees

“If you speak to individuals, no one is against trees,” said Dan Camacho, the new executive director of the nonprofit The Alliance for Cape...


Doctor Building Trust At Jordan Clinic

At the corner of 15th and Greenfield streets, the first clinic opened its doors in April with Emilia Parrott as lead physician and Nicholas...


Apiture Measures Generational Tastes In Banking

A majority of the youngest American consumers – including 80% of Gen Z and 81% of millennials – report that digital banking is at the core o...

Book On Business

The 2024 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2024 Power Breakfast: The Next Season