Print
Entrepreneurs

MADE: For Retailer, It's In The Bag

By Staff Reports, posted Aug 16, 2019
Photos by Bryan Regan and Holly Aiken (Courtesy of Holly Aiken)

Holly Aiken Bags

7232 Wrightsville Ave., Wilmington


No. of employees: 5

Year founded: 2008

Top local official: Holly Aiken, owner and designer

Company description: Holly Aiken Bags is a designer and manufacturer of handbags and accessories. Bag and accessories are handmade in North Carolina (Wilmington and Raleigh) and sewn using high-performance materials with distinctive trim and hardware. The company also has an online custom bag builder called “You Design. We Build.” Earlier this year, Aiken moved her shop and retail workshop from Raleigh to Wilmington, where she lives now.

Products made locally: Handbags as well as diaper, tote, beach, messenger and wine bags; accessories such as key chains, coasters, luggage tags, eyeglass cases, business card holders and credit card holders
Places of product distribution: Products are sold online through hollyaiken.com and at the company’s Wilmington retail store on Wrightsville Avenue. Pieces are also sold at small boutiques and hotel and airport gift shops throughout the country.

What made the company decide to make its goods locally? Aiken: “Flexibility in design and production, quick turnaround time and having a more hands-on approach to our business helps to maintain the high quality we are known for. Wilmington is just a beautiful place to be. It’s close to family. It’s close to the water. And that is what drew us here.”

What’s your target market? Aiken: “Customers looking for something unique or someone interested in designing their own styles and color combinations. Our bags are made to withstand the daily grind – so anyone busy or on the go, traveling with kids. Our designs are simple, clean and instantly recognizable.”

What do you have planned next? Aiken: “We are expanding our line with new colors, fabrics and styles and adding a men’s line. We are also partnering with [gift shop] DECO in downtown Raleigh (decoraleigh.com) to create an in-store boutique with a full selection of bags and accessories, beginning Labor Day weekend 2019 – hundreds of styles and colors [and] a custom design station.”
 

EDITOR’S NOTE: To be considered for the Greater Wilmington Business Journal’s MADE feature, contact [email protected]

Ico insights

INSIGHTS

SPONSORS' CONTENT
Dallas headshot 300x300

Find Your Best Path To The Future

Dallas Romanowski - Cornerstone Business Advisors
Aaeaaqaaaaaaaaidaaaajdhiztrkodm0lte2yjetngrkmy1hotrmltawmdvlmwqyztmymw

Something In The Way You Walk

Diane Durance - UNCW Center for Innovation and Entrepreneurship
Frankjolly liveoakprivatewealth

Roaring Market, Rocky Economy

Frank Jolley - Live Oak Private Wealth

Trending News

Project Begins To Expand Pharmaceutical Firm, Create Jobs

Cece Nunn - Sep 21, 2020

Last Three Recipients Announced For Downtown COVID-19 Grants

Staff Reports - Sep 21, 2020

In The Current Issue

Spotlighting This Year's MADE Awards

Several of this year’s MADE win­ners will participate in the upcoming virtual WilmingtonBiz Conference & Expo....


Attractions Get Phase 2.5 Boost

Local museums were finally able to reopen after nearly six months of closure as a result of COVID-19 restrictions. The news couldn’t come so...


Info Junkie: Michealle Gady

Michealle Gady, founder, president and CEO of Atrómitos, an SBA-certified woman-owned management consulting business, shares her tech and in...

Book On Business

The 2020 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2020 Leadership Accelerator: Virtual Workshops for Real Leaders
2019 Health Care Heroes
August 26, 2019 Power Breakfast: A Healthy Sale?
2019 WilmingtonBiz Expo Keynote Lunch - CEO, nCino, Pierre Naude`