Patriot Roofing & Exteriors, a provider of roofing and exterior solutions, has appointed Cassandra Barba as its new vice president of sales and marketing.

Barba will oversee sales and marketing operations across the company’s three locations: Wilmington, Jacksonville and Shallotte.

"With nearly a decade of experience in the construction industry, Barba has built a stellar reputation for leading and executing innovative marketing strategies that have successfully elevated brands to new heights," according to a news release. "Throughout her career, she has garnered many awards and prestigious industry recognitions."

For example, Barba was named a finalist for the Women to Watch Award in the business category in 2023. 

The release stated, "Patriot Roofing & Exteriors is confident that Barba’s leadership and expertise will play a key role in accelerating the company’s continued growth and success."