Wilmington-based SISDigital has hired a new digital marketing analyst, the company announced recently in a news release. Shirene Chehrazi will work at the company headquarters at tekMountain.

A graduate of the Fashion Institute of Technology in New York, Chehrazi earned a bachelor’s degree in advertising and marketing communications as well as an associate’s degree in fashion merchandising management. She has developed expertise in marketing strategy, brand strategy, content marketing, social media marketing and public relations design in previous positions, according to the release.

“Shirene houses an arsenal of important agency skills, making her a perfect addition to the SISDigital team,” the release stated.  

The majority of Chehrazi’s work will be focused on evaluating clients’ digital analytics, working with them on search engine optimization and pay-per-click strategies and executing paid social ads, according to the release.

Founded in 2008, SISDigital provides customized digital and social training programs for national, international and enterprise organizations. It operates as a full-service boutique digital agency offering a range of social media and online marketing services. The agency also has a Google Partnership certification and a certified HubSpot team member on staff.