Beta Version Of Likeli App Launches

By Jeff Hidek, posted Aug 18, 2016
Screenshots from Apple's App Store of the Likeli app.
Wilmington tech startup Likeli launched the beta version of its app this week by dropping cash on University of North Carolina Wilmington students from a helicopter at Wrightsville Beach, part of a weeklong promotional blitz targeting local young adults.
The app is available to anyone on the App Store and Google Play store, but company founder and CEO George Taylor III said the goal is to focus on local audiences for now.
The hope is to get a couple thousand users in the coming days, he said. The company will then evaluate feedback and performance before doing a larger rollout in the Raleigh area in November. A full national rollout is expected to be ready by late January, he said.
Founded in 2015, Likeli – a winner in the Costal Entrepreneur Award’s Internet-Related Business Category this year – puts a new spin on social connection and dating apps. The company touts its “social radar” feature, which looks a weather map showing clusters of social activity in a given area.
The app will display the number of men and women, and their average age, in a location, while a news feed will share their social posts and how they are connected.
After the helicopter stunt at the UNCW Beach Blast on Tuesday (which got the company in trouble with Wrightsville Beach police), other promotional events targeting college students this week include a downtown concert and pool parties. Taylor said events specifically for Cape Fear Community College students will come soon.
But he said he’s learned the app could have appeal beyond 20-somethings.
He showed the app to his grandparents recently, and they said they loved it. “They said, ‘Now we can avoid you guys!’” Taylor said.
Ico insights



Are You Ready To Buy Your First Home?

Tyson Emery - KBT Realty
Geofflosee300x300 10221511305

Don't Run the Risk of Not Having Flood Insurance

Geoffrey Losee - Rountree Losee LLP
Lgoriginalheadshot 311794626

Summer is the New Holidaze

Laura Bransfield - Summerfield Custom Wellness

Trending News

Hendrick Automotive To Operate Stevenson Honda Of Wilmington

Johanna Cano - Jun 19, 2018

Three New Stores Open At The Cotton Exchange

Johanna Cano - Jun 20, 2018

Axes To Fly At Former Red Barn Theater

Cece Nunn - Jun 20, 2018

Aloft Hotel Update: Contractor Chosen, Construction Expected Soon

Cece Nunn - Jun 21, 2018

The Wine Sampler Opens In New Location

Jessica Maurer - Jun 20, 2018

In The Current Issue

Mirimichi Looks To Changing Landscape

Russ Britton started his sustainable landscape products company with a star-studded partnership and plans to continue to grow Mirimichi Gree...

Berry Farms Weather The Ups And Downs

The weather might have made the 2018 growing season challenging for local berry farmers thus far, but it has not slowed demand for straight-...

Banks Respond To Dodd-Frank Changes

Just how will the much-trumpeted recent changes to the 2010 Dodd-Frank Wall Street Reform and Consumer Protection Act affect local financial...

Book On Business

The 2018 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!



2018 Power Breakfast - Dishing on the Restaurant Biz
2018 WilmingtonBiz Expo - Keynote Lunch with Eric Dinenberg, Rouse Properties
2017 Health Care Heroes