Print
Technology

Beta Version Of Likeli App Launches

By Jeff Hidek, posted Aug 18, 2016
Screenshots from Apple's App Store of the Likeli app.
Wilmington tech startup Likeli launched the beta version of its app this week by dropping cash on University of North Carolina Wilmington students from a helicopter at Wrightsville Beach, part of a weeklong promotional blitz targeting local young adults.
 
The app is available to anyone on the App Store and Google Play store, but company founder and CEO George Taylor III said the goal is to focus on local audiences for now.
 
The hope is to get a couple thousand users in the coming days, he said. The company will then evaluate feedback and performance before doing a larger rollout in the Raleigh area in November. A full national rollout is expected to be ready by late January, he said.
 
Founded in 2015, Likeli – a winner in the Costal Entrepreneur Award’s Internet-Related Business Category this year – puts a new spin on social connection and dating apps. The company touts its “social radar” feature, which looks a weather map showing clusters of social activity in a given area.
 
The app will display the number of men and women, and their average age, in a location, while a news feed will share their social posts and how they are connected.
 
After the helicopter stunt at the UNCW Beach Blast on Tuesday (which got the company in trouble with Wrightsville Beach police), other promotional events targeting college students this week include a downtown concert and pool parties. Taylor said events specifically for Cape Fear Community College students will come soon.
 
But he said he’s learned the app could have appeal beyond 20-somethings.
 
He showed the app to his grandparents recently, and they said they loved it. “They said, ‘Now we can avoid you guys!’” Taylor said.
Ico insights

INSIGHTS

SPONSORS' CONTENT
Headshot 131850046

How is the Market?

Kirk Pugh - KBT Realty
Dave hoff heashot 300x300

Learning Agility: The Key to Leader Potential

Dave Hoff - EASI Consult
Susan willett 300x300

Fighting Alzheimer’s: A Debilitating Condition Many of Us Will Face

Susan Willett - Old North State Trust, LLC

Trending News

Local Airbnb Hosts Earned Nearly $11M In 2017

Cece Nunn - Jan 15, 2018

Investor Buys Leland Industrial Park Property

Cece Nunn - Jan 15, 2018

In The Current Issue

Economic Development Goals On Deck

The Greater Wilmington Business Journal surveyed local economic development groups for updates on their activities....


MyBeeHyve Focuses On MLMs

Various network marketing companies – such as Avon, Thirty-One, Rodan + Fields and Mary Kay – attract a number of would-be entrepreneurs, es...


MADE: Making Inroads In A Medical Market

MADE in the Cape Fear: spotlighting goods manufactured in Southeastern North Carolina. Leland-based Lucid Innovative Technologies makes medi...

Book On Business

The 2017 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

WilmingtonBiz Expo - Keynote Lunch with John Gizdic, CEO, New Hanover Regional Medical Center
Wilmington's Most Intriguing People of 2017
2017 Health Care Heroes