Print
Retail

At Mayfaire, Local Store Expands Into Former New York & Company Space

By Cece Nunn, posted Feb 25, 2021
My Sister's Cottage, a locally owned store, expanded into space formerly occupied by clothing retailer New York & Company. (Photo by Cece Nunn)
A local store at Mayfaire Town Center in Wilmington has moved to a much larger space on Main Street. 

My Sister’s Cottage is now in a 1,600-square-foot portion of 5,000 square feet at 6869 Main St.

“The option to have a bigger storefront with better exposure and having it be more open was just phenomenal,” said Britteny Bellinger, who had opened My Sister’s Cottage in 600 square feet at 6863 Main St. in October.

The store sells modern coastal home decor, apparel and gifts, and Bellinger began welcoming customers to the new location at the end of January.

“Our first three months at Mayfaire went so great we decided to renew and do a long-term lease and do a bigger location,” Bellinger said. “The response from the community has been overwhelming.”

The name of Bellinger’s store comes from the fact that she and her sister, who lived next door to each other in Nebraska, started the business together online. It also refers to safe houses for victims of sex trafficking, a cause the business supports through 10% of sales.

In its short existence, the store has grown from one to six employees, and Bellinger said she hopes to be using the entire 5,000 square feet of her new location within the next year.

"The last store was very small and it was almost too small with COVID," Bellinger said. "This way it feels safe and open, so whether you’re coming to buy something or not and you just want to get out and browse, it’s a great environment to be in."

The store is also offering a live shopping app.

Bellinger said, "As they’re shopping live, they can add to their cart the items that we’re showing them."

For Mayfaire, the expansion of Bellinger’s store helps fill an empty space that was formerly occupied by New York & Company, a clothing retailer that closed its location at Mayfaire after its parent company filed for bankruptcy during the summer.

The owner of Mayfaire itself, CBL & Associates Properties Inc., filed for bankruptcy near the end of last year, but officials said at the time that the filing wouldn't affect day-to-day operations at its retail centers.
Ico insights

INSIGHTS

SPONSORS' CONTENT
Mikestonestreetcropped 862150530

Heading Back To Class: The Importance Of Board Member Education

Mike Stonestreet - CAMS (Community Association Management Services)
Burrus rob headshot 300x300

Moving Beyond “Likes”: Social Media’s Impact on Public Health Initiatives

Robert Burrus - Cameron School of Business - UNC-Wilmington
Jeremytomlinson enfuse headshot

The Ultimate Secret To Keeping Your Business Data Safe

Jeremy Tomlinson - Enfuse Technology Solutions

Trending News

Restaurants, Retailers Among 192 Businesses Receiving Pandemic Relief Grants

Staff Reports - Sep 22, 2021

Mayfaire Announces Opening Dates For New Stores

Cece Nunn - Sep 21, 2021

More Than 51 Acres Sell In Leland

Cece Nunn - Sep 21, 2021

New Restaurant Opening Saturday In Ogden

Justin Pope Williams - Sep 22, 2021

Custom Builder Moves Into New Office After Repurposing Former Church Building

Cece Nunn - Sep 23, 2021

In The Current Issue

MADE Winners: Arts Category

Filmwerks, House of Harris and T. Shaw Designs were winners in the MADE Awards Arts Category...


MADE Winners: Exporter Category

HSM Machine Works, Marpac Yogasleep and SOS Life Sciences Corp. were winners in the MADE Awards Exporter Category....


Spotlighting This Year's MADE Awards

Each year, a spotlight shines on manufacturers and makers in the Cape Fear region, revealing that the area is home to more made-in-Wilmingto...

Book On Business

The 2021 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

Trying to Grow a Business?
2020 Health Care Heroes
2020 WilmingtonBiz 100