Print
Retail

The 'Magic' Begins Monday For New Store On Oleander Drive

By Cece Nunn, posted Jul 17, 2020
Practical Magic will be open 10 a.m. to 6 p.m. Monday through Saturday starting Monday, July 20. (File photo)
A new store on Oleander Drive is expected to open next week.

Practical Magic, which offers gemstones, crystals, handmade candles, essential oils, jewelry and more, is scheduled to begin welcoming customers at 10 a.m. Monday, said one of the owners, Carly McDonah.

Customers will be socially distancing and using masks at the store at 5740 Oleander Drive, which will limit customer numbers to half of the store's allowed capacity, she said.

"Everything that we were restocking was back-ordered, even a lot of our dishes to put our [handmade] candles in. We have finally managed to get everything in that we can," McDonah said, explaining the choice of July 20 as the store's opening date.

"The staff has been cleaning constantly," McDonah said. "We should be ready to go."

Carly McDonah founded the business with her sister, Nellie, and their mother, Amy. 

Practical Magic, which also has a large online presence, used to occupy the house at 5008 Oleander Drive before leasing the 6,000-square-foot former Scuba Now location at 5740 Oleander.

Customers can expect to see a number of hand-poured candles at the store, among other popular products, Carly McDonah said.

"We have soy wax candles that have really beautiful embellishments on them. Apart from that, we have a huge selection of incense; we make our own essential oil perfumes. Everybody loves the roller bottle perfumes," she said. "We have thousands of products; we have a huge selection of different crystals and gemstones."

Practical Magic's inventory also includes 30 types of tea, 100 kinds of herbs and 15 types of smudge sticks.

Carly McDonah said, "We really always keep it fun and interesting."
Ico insights

INSIGHTS

SPONSORS' CONTENT
Burrus rob headshot 300x300

COVID And The Cape Fear Residential Real Estate Market

Robert Burrus - Cameron School of Business - UNC-Wilmington
Morton300x300

CFCC's Small Business Center Offers Free Support For Local Business Owners And Entrepreneurs

Jim Morton - Cape Fear Community College
Neilunderwood canapi headshot

Why Canapi Is Backing Nova Credit, The Leading Credit Access Solution For Newcomers

Neil Underwood - Canapi Ventures

Trending News

Airport Authority Votes Out ILM Director Julie Wilsey

Christina Haley O'Neal - Jun 10, 2021

In Pender County, More Than 1,000 Acres Sold To Homebuilder, Partners

Cece Nunn - Jun 10, 2021

CFPUA Announces New Executive Director, Approves Budget

Staff Reports - Jun 9, 2021

New Office For Engineering Firm Flows Into Downtown Wilmington

Cece Nunn - Jun 9, 2021

Antonio’s Of Monkey Junction Moving To New Location

Jessica Maurer - Jun 9, 2021

In The Current Issue

Eyeing Potential On S. College Road

More activity could be coming soon to vacant property in the 800 block of South College Road in Wilmington, and while it appears nothing’s s...


Heading Back To The Boardwalk

The Carolina Beach Boardwalk and related attractions are a staple of the tourist season and has an impact on local businesses....


Apple News Could Bear Local Fruit

There are several areas in which Apple and its announcement of a company location in Wake County could impact the Cape Fear region....

Book On Business

The 2021 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

Trying to Grow a Business?
2020 Health Care Heroes
2020 WilmingtonBiz 100