Print
Retail

More Grocery Delivery Options Coming To Wilmington

By Johanna Cano, posted May 22, 2019
The Fresh Market, which has one location in Wilmington, announced it will offer grocery delivery at all its locations.(Photo courtesy of The Fresh Market)
The Fresh Market in Wilmington will now deliver groceries to customers’ homes, joining other grocery stores in the area, such as Whole Foods and Earth Fare, that have also introduced personal shopping and delivery service to provide convenience to customers, according to a Wednesday news release.

The Greensboro-headquartered gourmet grocery store has partnered with Instacart, a technology company that provides same-day grocery delivery and pickup service, to bring grocery delivery to all its 161 stores, including Wilmington.

"After successfully partnering with Instacart in several of our key markets, we found that our guests appreciated having a convenient option to order the specialty foods they love, delivered to their door when they want them," said Mary Kellmanson, chief marketing officer with The Fresh Market, in the release. “We're thrilled to be able to offer our guests a way to order our premium products direct from Instacart and get them delivered to their home in as fast as an hour."

The Fresh Market has one Wilmington location at 1060 International Drive at Mayfaire Town Center.

To celebrate the partnership, The Fresh Market is offering guests their first order delivered free (for both new and existing Instacart users) with promotional code TFM1Free, stated the news release.

To order grocery delivery, customers will have to use the Instacart mobile app. Delivery can be selected as soon as one hour and up to five days in advance.

Cost for delivery is $3.99 for orders of $35 or more, and with an Instacart Express membership of $9.99 a month, customers get unlimited, free deliveries on orders of $35 or more.

Earlier this month, Amazon and Whole Foods announced their launch of a delivery service in Wilmington and in stores across the country.  Earth Fare, another organic product grocery store which made its Wilmington debut last year, also offers grocery delivery to certain Wilmington locations.

Whole Foods offers delivery through Prime Now. Customers can get free two-hour deliveries for orders $35 or more and pay $4.99 for orders under $35.

Earth Fare also partnered with Instacart to provide delivery service and offers the first three deliveries of orders of $35 or more for free.

While a 2019 Bain & Company report shows that only 3% of U.S. grocery spending occurs online, that segment has grown over the years.

According to IBISWorld, an industry market research company, the value of online grocery market in the U.S. has increased from $12 billion in 2016 to $26 billion in 2018.

"We are proud to partner with fresh-focused specialty retailer The Fresh Market to bring their carefully curated products to all of their loyal customers in a new way," said Andrew Nodes, vice president of Retail Accounts at Instacart, in the release. "Now that Instacart is available in all 161 stores, customers can have all the ingredients they need to prepare a memorable meal delivered directly to their door with the same exceptional service they've come to expect from The Fresh Market."
Ico insights

INSIGHTS

SPONSORS' CONTENT
Billhunter300x300 b&w

Four Signs You’ve Outgrown Your DIY Website

Bill Hunter - Wilmington Design Company
Jim ellis headshot 10311631058

5 Tips for Tradeshow and Conference Videos

Jim Ellis - Signal
Christy2

Roof Maxx is a Roofing Disrupter

Christy West - Roof Rescue of Wilmington LLC/Roof Maxx

Trending News

Vacating Wilmington Business Leaves Large Industrial Space For Lease

Christina Haley O'Neal - Oct 15, 2019

Here's Who's In Advisory Group On Potential NHRMC Deal

Cece Nunn - Oct 14, 2019

City Staff Recommends Moving Forward With $90M Proposal

Christina Haley O'Neal - Oct 14, 2019

South-Tek Systems To Relocate Wilmington Operation To U.S. 421

Christina Haley O'Neal - Oct 14, 2019

Brunswick Co. Real Estate Market Hits Milestone For The Year

Cece Nunn - Oct 15, 2019

In The Current Issue

Local Resources Target Global Business

Some resources have recently become available to help local firms navigate dealings in global trade....


5-year Regional Job Numbers Released

North Carolina’s Southeast has helped spur more than 1,600 jobs in the past five years for the Wilmington area, according to a report....


Upcoming Conference To Detail Economic Forecasts

Area executives and institutional leaders are set to talk about the future of the local, national and global economy at the annual Economic...

Book On Business

The 2019 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

August 26, 2019 Power Breakfast: A Healthy Sale?
WILMA's Leadership Accelerator
2019 WilmingtonBiz Expo Keynote Lunch - CEO, nCino, Pierre Naude`