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At Mayfaire Town Center, Coastal Urge Closes

By Cece Nunn, posted May 3, 2018
Coastal Urge at Mayfaire Town Center, shown Thursday, has closed. (Photo by Cece Nunn)
Coastal Urge, a retail apparel business started in 2008 that at one time had at least four locations in the Cape Fear region, is closed at Mayfaire.

Although the signs were still on the building, the store at 6866 Main St. in Mayfaire Town Center was empty Thursday.

Jeoffrey Nathan, who founded Coastal Urge with his wife, Catherine, had no comment Thursday about the Mayfaire location closing. 

Coastal Urge sells outdoor and coastal lifestyle apparel online and has two remaining brick-and-mortar locations on Bald Head Island, according to its website. Coastal Urge also used to have a store in downtown Wilmington and one in Myrtle Beach, South Carolina.

The Bald Head Island locations are at The Shops at Maritime Way, 12-B Maritime Way, and Bald Head Island Marina, 86 Keelson Row, according to Coastal Urge's website. The business offers rental equipment on Bald Head as well, with a fleet of "bikes, boards, strollers, trailers and more," the website says.

A likely tenant is already lined up for the Mayfaire Town Center space where Coastal Urge was located, but new tenants aren't announced until leases are signed, said Paige Coniglio, specialty leasing manager/marketing director for Mayfaire Town Center. 

The center is currently home to other stores that sell coastal, outdoor and/or Southern lifestyle apparel, including Palmetto Moon, which opened in 2016 in new space at 840 Town Center Drive, and Southern Tide, which opened in April at 925 Town Center Drive.

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