Wilmingtonbiz logo
Print
Retail

Fuzzy Peach Scores Hit With New Charlotte Ballpark

By Jenny Callison, posted Jan 14, 2014

Wilmington’s Fuzzy Peach Frozen Yogurt will be served up to baseball fans when Charlotte’s new stadium opens this spring.

The company announced Tuesday that it has entered into an agreement to bring a Fuzzy Peach franchise to the soon-to-open BB&T Ballpark, the new home to the Charlotte Knights.

Rocco Quaranto, Fuzzy Peach’s chief marketing officer, said that the stadium has a distinctive design that allows access to some vendors from inside and outside of the park.

“It’s really cool the way they are setting up the ballpark,” Quaranto said. “To access vendors in most stadiums, the ballpark has to be open, but they are going to have indoor-outdoor parcels. You can enter the store from the inside during an event, but people on the street can enter from the outside year-round, even when the park is not open. For the club’s team store next door to us and a couple of other units, it’s the same concept.”

The yogurt shop’s opening, set to coincide with the April 11 ballpark-opening game between the Knights and the Norfolk Tide, will be the first time many Charlotte-area residents have tried Fuzzy Peach Frozen Yogurt. Currently, Fuzzy Peach has two franchises in the greater Charlotte area: one in the college town of Boiling Springs and another at Lake Wylie, S.C.. A third will open in Shelby soon, Quaranto said.

The Knights organization, which will own the franchise, sought the yogurt company out, Quaranto said.

“They, of course, took bids from other national chains, but with us being local to North Carolina, it was a good fit,” he said, adding that the ball club learned about Fuzzy Peach through its franchise advertising. “We met with them, told them our story and what we had to offer. It’s a nice synergy.”

Jason Nista, Fuzzy Peach co-founder agreed, adding that officials were excited about the new partnership.

“The Charlotte Knights and BB&T Ballpark are setting the example for what a professional sports team can mean to a local community and economy,” Nista said in a news release.

Quaranto said the prospect of his company selling at the BB&T Ballpark has special significance for him.

“I’m from Charlotte originally and remember going to Knights games when I was little,” he said.
 
Founded in 2010 in Wilmington by former University of North Carolina Wilmington  classmates and fellow track runners Quaranto, Nista and Wells Struble, Fuzzy Peach has sold 40 franchises in eight states. Currently, 17 franchise locations are open; the rest are in the pipeline, Quaranto said.

Join The Discussion

Similar Stories

In The Current Issue

Wells Fargo Talks Small Business Outlook

In early August, Wells Fargo released the results of its third quarter Small Business Index, compiled in collaboration with Gallup, which collected responses from small business owners. The survey showed that overall, optimism among small business owners continues on a slow but upward trend.

State Budget Impacts On Local Economy

From film incentives to business taxes, here’s a look at some of the ways this year’s legislative session and the $21 billion budget Gov. Pa...

Licensing Deals Fuels BRAX’s Steady Growth

Going on over a decade in business, BRAX has swiftly cornered a niche market, secured a national clientele and grown to 40 employees located...

Ico topnews Editor's Picks

House Acts On Coal Ash; Adjourns With No Incentives Action

Jenny Callison - About 19 hours ago

Inc. Fastest-growing List Includes Three Local Companies

Jenny Callison - About 20 hours ago Trending News

Blue Ribbon Commission Unveils Second Year Plan

Jenny Callison - Aug 19, 2014

Family Team Leaves Coldwell Banker, Establishes Own Commercial Firm

Cece Nunn - Aug 19, 2014 Trending News
Consulting

Thayer Consulting LLC

Thayer Consulting LLC specializes in media placement. Whether it's television, radio, print, billboards or digital marketing, Thayer Consulting LLC will management your advertising buys. Just provide ...more

Ico trending Trending News

Ico newsinimages News in Pictures

Have a tip, pitch or guest column?  Send us a tip.

Gallery Galleries

Video Videos

Power Breakfast Series - Special Sauce for Economic Development - March. 2014
WilmingtonBiz Expo Keynote - Ken Lowe - Founder HGTV, CEO Scripps Networks - March. 2014

Register to Continue Seeing Wilmington's Best Business Coverage!


There are three ways to register for free.

Sign in with LinkedIn, Facebook or create an account:



Already registered? Login here.

Your free registration includes:

  • Access to 10 articles per month on WilmingtonBiz.com
  • Email updates to stay informed on local business news
  • A mobile optimized website
  • Advanced notification of Business Journal events
  • Management of your digital and print subscriptions
Laptop iphone ipad