Wilmingtonbiz logo
Print
Retail

Fuzzy Peach Scores Hit With New Charlotte Ballpark

By Jenny Callison, posted Jan 14, 2014
Wilmington’s Fuzzy Peach Frozen Yogurt will be served up to baseball fans when Charlotte’s new stadium opens this spring.

The company announced Tuesday that it has entered into an agreement to bring a Fuzzy Peach franchise to the soon-to-open BB&T Ballpark, the new home to the Charlotte Knights.

Rocco Quaranto, Fuzzy Peach’s chief marketing officer, said that the stadium has a distinctive design that allows access to some vendors from inside and outside of the park.

“It’s really cool the way they are setting up the ballpark,” Quaranto said. “To access vendors in most stadiums, the ballpark has to be open, but they are going to have indoor-outdoor parcels. You can enter the store from the inside during an event, but people on the street can enter from the outside year-round, even when the park is not open. For the club’s team store next door to us and a couple of other units, it’s the same concept.”

The yogurt shop’s opening, set to coincide with the April 11 ballpark-opening game between the Knights and the Norfolk Tide, will be the first time many Charlotte-area residents have tried Fuzzy Peach Frozen Yogurt. Currently, Fuzzy Peach has two franchises in the greater Charlotte area: one in the college town of Boiling Springs and another at Lake Wylie, S.C.. A third will open in Shelby soon, Quaranto said.

The Knights organization, which will own the franchise, sought the yogurt company out, Quaranto said.

“They, of course, took bids from other national chains, but with us being local to North Carolina, it was a good fit,” he said, adding that the ball club learned about Fuzzy Peach through its franchise advertising. “We met with them, told them our story and what we had to offer. It’s a nice synergy.”

Jason Nista, Fuzzy Peach co-founder agreed, adding that officials were excited about the new partnership.

“The Charlotte Knights and BB&T Ballpark are setting the example for what a professional sports team can mean to a local community and economy,” Nista said in a news release.

Quaranto said the prospect of his company selling at the BB&T Ballpark has special significance for him.

“I’m from Charlotte originally and remember going to Knights games when I was little,” he said.
 
Founded in 2010 in Wilmington by former University of North Carolina Wilmington  classmates and fellow track runners Quaranto, Nista and Wells Struble, Fuzzy Peach has sold 40 franchises in eight states. Currently, 17 franchise locations are open; the rest are in the pipeline, Quaranto said.

Join The Discussion

Similar Stories

In The Current Issue

A Pinch Of A Penny

Whether elected leaders or residents support a sales tax increase to pay for ongoing economic development efforts remains to be seen. But it could be one of the best ways to accomplish the goal of creating a source of funding for programs aimed at bringing in new jobs, some officials say.

Info Junkie: Neal Whittington

Media and tech recommendations from this issue's Info Junkie Neal Whittington, CEO of Indigru.com....

More New Apartments On The Way As Boom Continues

Apartment construction and planning in the Wilmington area continues to grow along with the demand for new units, developers and brokers say...

Ico topnews Editor's Picks

Parent Of Local Engineering Firm Announces Planned Acquisition

Jenny Callison - Dec 19, 2014

Decision Rescues Local Homeowners From 35 Percent Insurance Rate Hike

Staff Reports - Dec 19, 2014

Three Downtown Concerns Top List As Group Studies Tax For Extra Services

Cece Nunn - Dec 19, 2014

Event Exploring Social Marketing Caps Year For Entrepreneurship Center

Jenny Callison - Dec 18, 2014
Services

Gierie Orthodontics

At Gierie Orthodontics our passion is creating beautiful smiles. Dr. Bill Gierie is committed to maximizing your esthetic potential through enhancing the appearance of the teeth and face. We strive to ...more

Ico newsinimages News in Pictures

Have a tip, pitch or guest column?  Send us a tip.

Gallery Galleries

Video Videos

Power Breakfast Series - Special Sauce for Economic Development - March. 2014
WilmingtonBiz Expo Keynote - Ken Lowe - Founder HGTV, CEO Scripps Networks - March. 2014

Register to Continue Seeing Wilmington's Best Business Coverage!


There are three ways to register for free.

Sign in with LinkedIn, Facebook or create an account:



Already registered? Login here.

Your free registration includes:

  • Access to 10 articles per month on WilmingtonBiz.com
  • Email updates to stay informed on local business news
  • A mobile optimized website
  • Advanced notification of Business Journal events
  • Management of your digital and print subscriptions
Laptop iphone ipad