Wilmingtonbiz logo
Print
Retail

Fuzzy Peach Scores Hit With New Charlotte Ballpark

By Jenny Callison, posted Jan 14, 2014
Wilmington’s Fuzzy Peach Frozen Yogurt will be served up to baseball fans when Charlotte’s new stadium opens this spring.

The company announced Tuesday that it has entered into an agreement to bring a Fuzzy Peach franchise to the soon-to-open BB&T Ballpark, the new home to the Charlotte Knights.

Rocco Quaranto, Fuzzy Peach’s chief marketing officer, said that the stadium has a distinctive design that allows access to some vendors from inside and outside of the park.

“It’s really cool the way they are setting up the ballpark,” Quaranto said. “To access vendors in most stadiums, the ballpark has to be open, but they are going to have indoor-outdoor parcels. You can enter the store from the inside during an event, but people on the street can enter from the outside year-round, even when the park is not open. For the club’s team store next door to us and a couple of other units, it’s the same concept.”

The yogurt shop’s opening, set to coincide with the April 11 ballpark-opening game between the Knights and the Norfolk Tide, will be the first time many Charlotte-area residents have tried Fuzzy Peach Frozen Yogurt. Currently, Fuzzy Peach has two franchises in the greater Charlotte area: one in the college town of Boiling Springs and another at Lake Wylie, S.C.. A third will open in Shelby soon, Quaranto said.

The Knights organization, which will own the franchise, sought the yogurt company out, Quaranto said.

“They, of course, took bids from other national chains, but with us being local to North Carolina, it was a good fit,” he said, adding that the ball club learned about Fuzzy Peach through its franchise advertising. “We met with them, told them our story and what we had to offer. It’s a nice synergy.”

Jason Nista, Fuzzy Peach co-founder agreed, adding that officials were excited about the new partnership.

“The Charlotte Knights and BB&T Ballpark are setting the example for what a professional sports team can mean to a local community and economy,” Nista said in a news release.

Quaranto said the prospect of his company selling at the BB&T Ballpark has special significance for him.

“I’m from Charlotte originally and remember going to Knights games when I was little,” he said.
 
Founded in 2010 in Wilmington by former University of North Carolina Wilmington  classmates and fellow track runners Quaranto, Nista and Wells Struble, Fuzzy Peach has sold 40 franchises in eight states. Currently, 17 franchise locations are open; the rest are in the pipeline, Quaranto said.

Join The Discussion

Similar Stories

Book On Business

2016 bob cover

The 2016 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!
Print Only
$24.95 - Qty
Print + Excel File
$79.95 - Qty

In The Current Issue

Full Board Backed Gizdic As Next NHRMC Head

While Jack Barto’s leadership will be missed at New Hanover Regional Medical Center when he retires next year, officials at the region’s largest hospital system say they have confidence in his successor, John Gizdic.

Legal Elite Features 32 Area Attorneys

Thirty-two Wilmington-area lawyers were among the 644 lawyers who made Business North Carolina magazine’s Legal Elite list this year....

New Federal Overtime Rules Could Impact Area Businesses

In a matter of weeks, a new federal rule that qualifies millions of additional workers for overtime will be finalized, setting the stage for...

Ico topnews Editor's Picks

Lumina Station Store To Close This Month

Cece Nunn - About 3 hours ago Trending News

Wildlife Expo Moves To Fayetteville Arena

Jenny Callison - About 1 hour ago

Another Funding Option For U.S. 421 Project Included In County's Recommended Budget

Cece Nunn - May 3, 2016

Dosher Approves Final Nursing Center Agreement With Liberty

Jenny Callison - May 3, 2016
Decorations

All Star Flags

All Star Flags is a family owned business with experience in the flag industry dating back more than 30 years.

Ico trending Trending News

Ico newsinimages News in Pictures

Have a tip, pitch or guest column?  Send us a tip.

Gallery Galleries

Video Videos

Power Breakfast Series - The future of higher education - Sept. 2015
WilmingtonBiz Expo - Key Note Lunch with DONALD CROTEAU CEO, Vertex Rail - 2015

Register to Continue Seeing Wilmington's Best Business Coverage!


There are three ways to register for free.

Sign in with LinkedIn, Facebook or create an account:



Already registered? Login here.

Your free registration includes:

  • Access to 10 articles per month on WilmingtonBiz.com
  • Email updates to stay informed on local business news
  • A mobile optimized website
  • Advanced notification of Business Journal events
  • Management of your digital and print subscriptions
Laptop iphone ipad