Wilmingtonbiz logo
Print
Retail

Fuzzy Peach Scores Hit With New Charlotte Ballpark

By Jenny Callison, posted Jan 14, 2014
Wilmington’s Fuzzy Peach Frozen Yogurt will be served up to baseball fans when Charlotte’s new stadium opens this spring.

The company announced Tuesday that it has entered into an agreement to bring a Fuzzy Peach franchise to the soon-to-open BB&T Ballpark, the new home to the Charlotte Knights.

Rocco Quaranto, Fuzzy Peach’s chief marketing officer, said that the stadium has a distinctive design that allows access to some vendors from inside and outside of the park.

“It’s really cool the way they are setting up the ballpark,” Quaranto said. “To access vendors in most stadiums, the ballpark has to be open, but they are going to have indoor-outdoor parcels. You can enter the store from the inside during an event, but people on the street can enter from the outside year-round, even when the park is not open. For the club’s team store next door to us and a couple of other units, it’s the same concept.”

The yogurt shop’s opening, set to coincide with the April 11 ballpark-opening game between the Knights and the Norfolk Tide, will be the first time many Charlotte-area residents have tried Fuzzy Peach Frozen Yogurt. Currently, Fuzzy Peach has two franchises in the greater Charlotte area: one in the college town of Boiling Springs and another at Lake Wylie, S.C.. A third will open in Shelby soon, Quaranto said.

The Knights organization, which will own the franchise, sought the yogurt company out, Quaranto said.

“They, of course, took bids from other national chains, but with us being local to North Carolina, it was a good fit,” he said, adding that the ball club learned about Fuzzy Peach through its franchise advertising. “We met with them, told them our story and what we had to offer. It’s a nice synergy.”

Jason Nista, Fuzzy Peach co-founder agreed, adding that officials were excited about the new partnership.

“The Charlotte Knights and BB&T Ballpark are setting the example for what a professional sports team can mean to a local community and economy,” Nista said in a news release.

Quaranto said the prospect of his company selling at the BB&T Ballpark has special significance for him.

“I’m from Charlotte originally and remember going to Knights games when I was little,” he said.
 
Founded in 2010 in Wilmington by former University of North Carolina Wilmington  classmates and fellow track runners Quaranto, Nista and Wells Struble, Fuzzy Peach has sold 40 franchises in eight states. Currently, 17 franchise locations are open; the rest are in the pipeline, Quaranto said.

Join The Discussion

Similar Stories

Book On Business

2015 bookonbusiness

The 2015 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!
Print Only
$19.95 - Qty
Print + Excel File
$79.95 - Qty

In The Current Issue

Northeast Buyers Still Have Eyes For Local Real Estate

In recent months, the number of Northeast residents buying or looking for homes in Wilmington seems to have increased, Realtors say, with some retirees in those states, who might have been on the fence about selling their houses in a struggling economy, deciding to take advantage of improving sales and prices.

Turner Gears Up For Black Film Festival

This time of year, Charlon Turner’s dance card is pretty full. As president and sole proprietor of Turner Solutions, she recently wrapped up...

Dosher Holds Open House, Gives Construction Update

The first phase of Dosher Memorial Hospital’s patient care unit renovation is complete. To mark the accomplishment, the Southport facility r...

Ico topnews Editor's Picks

NHC Commissioners Meet With Local Delegation To Discuss Priority Issues

Jenny Callison - Jan 30, 2015

CFCC Trustees Do Not Disclose Closed Session Discussions

Jenny Callison - Jan 30, 2015

Southern Sign Co. Designs Graphics For Super Bowl

Joe Lowe - Jan 30, 2015

AT&T Announces Hiring Efforts To Keep Up With Demand In State

Cece Nunn - Jan 30, 2015
Other

Longley Supply

For the latest in bathroom and kitchen design products and awe-inspiring ideas, visit Longley Supply’s newly renovated showroom at 2018 Oleander Drive in Wilmington, or one of Longley’s four other sho ...more

Ico trending Trending News

Ico newsinimages News in Pictures

Have a tip, pitch or guest column?  Send us a tip.

Gallery Galleries

Video Videos

Power Breakfast Series - Special Sauce for Economic Development - March. 2014
WilmingtonBiz Expo Keynote - Ken Lowe - Founder HGTV, CEO Scripps Networks - March. 2014

Register to Continue Seeing Wilmington's Best Business Coverage!


There are three ways to register for free.

Sign in with LinkedIn, Facebook or create an account:



Already registered? Login here.

Your free registration includes:

  • Access to 10 articles per month on WilmingtonBiz.com
  • Email updates to stay informed on local business news
  • A mobile optimized website
  • Advanced notification of Business Journal events
  • Management of your digital and print subscriptions
Laptop iphone ipad