Downtown Grocery Market Better Basket Announces Opening Date

By Jessica Maurer, posted Sep 3, 2021
The goal of Better Basket is to provide access to local and sustainable produce, meat, cheese, eggs and more, one of the owners said. (Photo courtesy of Better Basket)
Better Basket, a local market that aims to connect farmers and merchants of the Carolinas with the Wilmington community, opened Tuesday, Sept. 7, at 143 N. Front St.

Owners Joseph Allen and Frank Christopher Meares held a soft opening over Azalea Festival weekend in August, where guests sampled products and were asked for feedback.

The market was then closed to the public for the filming of the Hallmark Channel movie Christmas in Harmony and to restock and reset following filming. 

Now, a market that has been many years in the making has made its debut.

Meares said the goal of the market is to provide easy access to locally and sustainably grown produce, meat, cheese and eggs, as well as specialty goods in a space that’s both inviting and fun to visit. 

“The concept of Better Basket has been an idea in the making since the early 2000s,” said co-founder Joseph "Joe" Allen. “My mother and I had an idea that would couple a traditional grocery store with a restaurant. Downtown Wilmington seemed like the perfect location.”

Not only is Better Basket a market, but there are plans for a centrally located open kitchen that will serve prepared foods as well as sandwiches, salads and baked goods. The kitchen will allow customers the ability to see everything as it’s made and to interact with kitchen staff as part of the shopping experience. It may also serve as a demonstration kitchen for classes. 

Meares explained that changing COVID-19 regulations have forced the market to rethink some of its original plans, but he’s hopeful that the kitchen will be up and running as soon as possible and in the safest manner possible. 

Owners say that in addition to providing access to local and sustainable products, another goal of the market is to support ongoing efforts to revitalize historic downtown Wilmington.

Additional preview events will be held over the next four Tuesdays as a means to showcase new products and introduce customers to the store as well as some of the farmers whose produce will be featured.
Ico insights


Mel profilephoto

Influencer Marketing: Tap Into Your Audience On A Budget

Mel Beasley - Wide Open Tech

Can You Do Well By Doing Good?

Dane Scalise - GriffinEstep Benefit Group

Your Retirement Portfolio: Simplicity Is Your Friend

Jason Wheeler - Pathfinder Wealth Consulting

Trending News

Granting New Faces To Old Buildings In Downtown Wilmington

Cece Nunn - Oct 22, 2021

UNCW Announces Members Of Chancellor Search Committee

Staff Reports - Oct 22, 2021

Homebuilder New To Wilmington Builds Momentum In Riverlights

Cece Nunn - Oct 22, 2021

City Council Candidate Q&A: Luke Waddell

Staff Reports - Oct 22, 2021

In The Current Issue

Health Care Heroes: Innovation

The Innovation category honors an individual or team behind a new scientific discovery, procedure, treatment or device that can save lives o...

Health Care Heroes: First Responder

The First Responder category honors a first responder whose performance is considered exemplary by patients, peers and other health care pro...

UNCW Chancellor Reflects On Progress

With less than nine months until his announced retirement date of June 30, UNCW Chancellor Jose Sartarelli continues to work on an ambitious...

Book On Business

The 2021 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!



Trying to Grow a Business?
2020 Health Care Heroes
2020 WilmingtonBiz 100