Print
Restaurants

New Anthem Beer Project Partners With Advintage Distributing

By Jessica Maurer, posted Feb 17, 2021
New Anthem Beer Project of Wilmington has partnered with a distributor that can expand its reach. (Photo courtesy of New Anthem Beer Project)
Bill Hunter and Aaron Skiles of New Anthem Beer Project have announced a partnership with Advintage Distributing of North Carolina.
 
New Anthem opened its Dock Street taproom in 2016, followed by a larger production facility and taproom on Greenfield Street in the South Front District in 2019.

While the new facility was designed to increase production and distribution, the closure of brewery taprooms at the start of the COVID-19 pandemic led Hunter and Skiles to focus predominantly on expanding this part of the business throughout 2020.

And to reach some of the larger markets beyond the Triangle, they required a distribution partner.
 
Skiles said he and Hunter interviewed over a half dozen distributors before determining that Advintage was the right fit.
 
“There are a lot of great distribution teams in North Carolina, but very few provided coverage of the whole state,” Aaron Skiles said. “And Advintage has an all-craft beer portfolio, which was another selling point for us.”
 
While their largest market now is Raleigh, New Anthem’s goal is to expand their footprint in Charlotte and the Triad, and begin distribution in Boone, Asheville and the Outer Banks. Through the partnership with Advintage, they will be able to distribute to bars and restaurants as well as retail outlets.
 
The partnership will also allow the possibility of participating in events in South Carolina and Tennessee, the two other states where Advintage currently distributes. While there are no immediate plans to extend distribution to South Carolina or Tennessee, that may be an opportunity Hunter and Skiles pursue down the road.
 
“North Carolina is our focus and we want to make sure we’re supplying the markets within the state that want our beer,” Skiles said. “If there’s room for us to continue to grow once those needs are met, then it’s something we might consider.”
 
Skiles and Hunter hope to reopen the Dock Street taproom in the near future, likely serving some of the sour and other small batch beers they’ve been experimenting with at that location.
 
“We hope to provide a secondary experience there with smaller boutique beers,” Skiles said.
 
For now, the Greenfield Street taproom is open for contact-free pickup on Tuesdays from 1 p.m. to 6 p.m. and for service from Thursday through Sunday starting at 1 p.m.
 
Have a tip for Restaurant Roundup? Email us at: [email protected].
Ico insights

INSIGHTS

SPONSORS' CONTENT
Aaeaaqaaaaaaaaidaaaajdhiztrkodm0lte2yjetngrkmy1hotrmltawmdvlmwqyztmymw

Welcomed In Wilmington

Diane Durance - UNCW Center for Innovation and Entrepreneurship
Connorkeller headshot

Rational Behavior During Irrational Times

Connor Keller - Live Oak Private Wealth
Dallas headshot 300x300

Walk Before You Run: Phased Planning

Dallas Romanowski - Cornerstone Business Advisors

Trending News

New Endowment Board Names Additional Members

Vicky Janowski - Mar 4, 2021

Real Estate Award Finalists, Achievement Winners Announced

Cece Nunn - Mar 5, 2021

The Property Shop Expands To Burgaw

Cece Nunn - Mar 4, 2021

In Downtown Wilmington, New Bookstore Owner Prepares To Open

Cece Nunn - Mar 5, 2021

SBA Window For Very Small Businesses Timing Out Soon

Christina Haley O'Neal - Mar 4, 2021

In The Current Issue

Wilmington Health Acquires Penslow Clinic

Wilmington Health has had a partnership with the Holly Ridge practice since 2016, providing managerial services and staffing....


NHRMC Appeals Denial For New Facility

In response to the denial, NHRMC has filed a petition for a contested case hearing in the N.C. Office of Administrative Hearings, according...


Autumn Hall's Next Phase Emerges

Autumn Hall has been growing into its next phase, with construction underway on one of two buildings in the works that will hold commercial...

Book On Business

The 2021 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

Trying to Grow a Business?
2020 Health Care Heroes
2020 WilmingtonBiz 100