Vito’s Pizza To Open Midtown Location

By Jessica Maurer, posted Mar 11, 2020
Vito's Midtown Pizza is scheduled to open in the spot formerly occupied by Marco's Pizza on South College Road. (Photo by Jessica Maurer)
Vito’s Pizza owners Cat, Keith and Drake Norris, along with general manager Alex Wilcox, will soon be opening a midtown location at the corner of South College Road and Long Leaf Hills Drive, across from Shipyard Boulevard.

In addition to operating Vito’s at Wrightsville Beach since 2006, the Norrises own C-Street Mexican Grill in the Long Leaf Shopping Center.

Keith Norris said he really wasn’t in the market for another restaurant, but once  Marco’s Pizza vacated the building at 2305 S. College Road, he couldn’t stop thinking about a possible second location for Vito’s each time he drove past.

“It’s a great spot for pickup and delivery, and I knew we could do another Vito’s there,” Keith Norris said. “And my brother Drake, who really is at the heart of our food operations, said he had the energy to take it on so we decided to go for it.”

The space is zoned for pick-up and delivery only, so that will be the business model for now. The Norrises are installing a point of sale (POS) system that is integrated with GPS to help coordinate deliveries as effectively as possible. As for the delivery zone, it will be limited to start, allowing owners to assess the new system before expanding the coverage area.
A new Italian-made, gas-fired stone pizza oven has been installed and the Norrises have made some tweaks to their dough recipe in order to achieve the right texture for their NY-style pies, since the oven at the beach location is an older, electric model.

“We’ve done a ton of experimentation,” Keith Norris said, “and we’ve moved to an American-made flour without any preservatives so we can create a healthier, all-natural product.”

Norris said the larger kitchen at the new location will allow them to expand the menu to include a wider variety of pies and toppings. Due to space restrictions and high volume, Vito’s at the beach is limited as to how many types of pies they can produce during peak times. The midtown location will also eventually offer salads and desserts.

Pending final inspections, Vito’s Midtown Pizza is expected to open later this month.

Have a tip for Restaurant Roundup? Email us at: [email protected].
Ico insights



Charitable Trusts Let You Split Gifts Between Philanthropy, Family

Alyce Phillips - Old North State Trust LLC

Getting A Jump On Job Skills

Diane Durance - UNCW Center for Innovation and Entrepreneurship
Michaelhiggins 41019104338

You’ve Lost A Loved One - What Now?

Michael Higgins - Dignity Memorial

Trending News

Fintech Company NCino Boosts Offering, Sets Valuation At More Than $1.9 Billion

Jenny Callison - Jul 7, 2020

From Car Dealers To Restaurants: Local Businesses Receive PPP Loans

Johanna Cano - Jul 7, 2020

Hospital Trustees Back Novant For Negotiations; Outline Possible Spending Plan

Vicky Janowski - Jul 7, 2020

New Eatery Welcomes Diners At Iconic Wrightsville Ave. Spot

Jessica Maurer - Jul 8, 2020

Mortgage Firm Relocating To Barclay Commons

Cece Nunn - Jul 6, 2020

In The Current Issue

New Eateries Still Open Despite Virus

While some restaurants have gone out of business and others are still temporarily closed, others are expanding....

Businesses Continue To Adapt To Times

An update on how businesses that were part of the Working Through It series are still coping as a result of the coronavirus pandemic, starti...

The Financing Issues Driving NHRMC Talk

While stakeholders and the public in New Hanover County may differ on the best path toward a sustainable future for New Hanover Regional Med...

Book On Business

The 2020 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!



2020 Leadership Accelerator: Virtual Workshops for Real Leaders
2019 Health Care Heroes
August 26, 2019 Power Breakfast: A Healthy Sale?
2019 WilmingtonBiz Expo Keynote Lunch - CEO, nCino, Pierre Naude`