Print
Restaurants

A Taste Of Family, For 25 Years

By Kyle Hanlin, posted Jan 18, 2019
Marie and Chris Guarino (middle, foreground) are shown at A Taste of Italy with (from left) Patricia Russo, Carmine Guarino and Sammy Rodriguez as well as (far right) business partner Craig Berner. (Photo by Michael Cline Spencer)
When complimented for his or her cuisine, a chef may often respond, “The first ingredient is love.”
 
That sentiment rings true for Chris Guarino, who opened A Taste of Italy on South College Road in 1994 with his brother Tommy.
 
Today, Tommy is mostly retired, and Guarino and his wife, Marie, run the deli and specialty grocery, awaiting the right time to turn over the family business to the next generation.
 
“Family is a big, big thing,” said Chris Guarino. “I have a son who is down in Florida. He worked for me all through college, high school and everything, but now he’s down in Florida doing his thing. But, I have two of them that wouldn’t … didn’t … want to leave. My son, Carmine, he wants to be in the business.”
 
The others of the next generation are Chris and Marie Guarino’s daughter, Sammy, and Tommy Guarino’s son Tommy Jr. Sammy tends to help Marie more on the back end with scheduling and office work, whereas Carmine and Tommy Jr. enjoy all aspects of the business, including front-of-house.
 
“We’ve always had a couple of aces since 1994,” said Marie Guarino about employees over the years. “Now, my kids are old enough to be those aces.”
 
NECESSITY LEADING TO INVENTION
In the early 1990s, the Guarino brothers followed their Uncle Tony from New York to Wilmington with the intention on opening a business.
 
One day, they wanted to get a sandwich like they could find at many a street-corner deli back home. But Wilmington in the early 1990s offered no such indulgences.
 
Thus, A Taste of Italy was born.
 
The first A Taste of Italy was smaller than today’s, located in the strip mall behind the current location at 1101 S. College Road.
 
“We rented a tiny little space at first. We didn’t know people wanted to sit down. In New York, there’s not sitting down in delis in the ’90s and ’80s. You came in, got your sandwich and left. Down here, everybody wanted to sit down,” Chris Guarino said.
 
“When we started, we had a little steam table. There were meatballs, other things. And at 4 o’clock, it was done. After that, we just had sandwiches and stuff. Now, we have the grill open until 7 o’clock every night, sauteeing all kinds of things.”
 
EXPANDING OVER TIME
The menu at A Taste of Italy expanded after Chris’ and Tommy’s brother, Michael, joined the brothers in Wilmington and opened A Taste of Italy II.
 
The sit-down restaurant on Market Street lasted just a short time in the early 2000s, but gave Chris a wealth of experience alongside the professional chef who ran the restaurant’s kitchen.
 
Chris’ increased culinary abilities led to an expansion of the menu offerings at the original location.
 
“I keep telling him to cut back,” said Marie Guarino. “When we started, we did just basics. Meatballs, chicken parm, eggplant parm, baked ziti, lasagna. It has just grown because he would cook it for maybe a customer who always comes in and he would be like, ‘Try this,’ and then they’d like it and they’d ask for it next time.”
 
After more than a decade in their rented, undersized space, the Guarinos purchased a recently vacated, Kentucky Fried Chicken building in the parking lot of their initial location.
 
“We started small. We had 16 seats to begin with, then we expanded the whole place,” Chris Guarino said. “We’ve always had a line of groceries we brought down with us. Now, we have over 60 seats.”
 
FACES CHANGE; FOOD STAYS THE SAME
The population estimate of Wilmington was just shy of 60,000 in 1994, when A Taste of Italy first opened its doors. It was nearly double that in 2017, coming in at about 120,000.
 
But unlike the city it calls home, A Taste of Italy has not changed too much with the times.
 
The Guarinos take pride in the restaurant’s dedication to maintaining the quality of its culinary offerings, and its next-door neighbor means of doing business.
 
“We stay true to our product and our recipes,” said Marie Guarino. “We bend over backward to make our customers happy. They may call us in a pinch, and we do everything we can to follow through on that. Around the holidays, it has just exploded for us, which is such a blessing, but it’s hard to make it through those couple of weeks when you’re going crazy.”
 
“For 25 years, we’ve had a great catering business,” said Chris Guarino.

DOWN THE (WIDENING) ROAD
As Chris and Marie Guarino look ahead, they plan for A Taste of Italy to continue with the next generation.
 
But whether it can stay in the building they own and that it has called home since the mid-2000s, may be in question with the proposed widening of South College Road.
 
“We’ve already been approached by the state,” said Marie Guarino. “They’re surveying the land. They’re coming, so that’s down the road a little.”
 
Regardless of the state’s plans, Chris and Marie Guarino do not plan to step away from the family business too soon.
 
“Well, if my kids would have gotten a job outside of A Taste of Italy, we maybe could have stepped away a lot sooner,” said Marie Guarino. “But, no. Because of our kids.”
 
“They’re still young,” said Chris Guarino, continuing Marie’s thoughts like only family can. “I’m not even 60 yet. They’ve got a lot to learn.”
Ico insights

INSIGHTS

SPONSORS' CONTENT
Untitleddesign5

The Impact of a Growth Mindset

John Monahan - Vistage
Burrus rob headshot 300x300

Spreading Wings for Flight: 2nd Annual Trade Show Highlights the Ingenuity of UNCW Business Students

Robert Burrus - Cameron School of Business - UNC-Wilmington
Jessiepowellheadshot webversion

5 Reasons to Build Custom Franchise Software

Jessie Powell - Wide Open Tech

Trending News

City Club, Event Center On The Market For $7.5 Million

Emma Dill - Apr 16, 2024

Wilmington Tech Company Tapped For Federal Forestry Contract

Audrey Elsberry - Apr 15, 2024

Commercial Real Estate Firm Promotes Adams, Mitchell To Vice President Roles

Staff Reports - Apr 16, 2024

New Hanover Industrial Park To Get $3.3M In Incentives For Expansion, New Jobs

Emma Dill - Apr 15, 2024

Gravette Named Executive Director Of Nir Family YMCA

Staff Reports - Apr 16, 2024

In The Current Issue

Bootstrapping A Remote Option

Michelle Penczak, who lives in Pender County, built her own solution with Squared Away, her company that now employs over 400 virtual assist...


Surf City Embarks On Park’s Construction

“Our little town, especially the mainland area, is growing by leaps and bounds. So having somewhere else besides the beach for kids to go an...


Info Junkie: Lydia Thomas

Lydia Thomas, program manager for the Center for Innovation and Entrepreneurship at UNCW, shares her top info and tech picks....

Book On Business

The 2024 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2024 Power Breakfast: The Next Season