Print
Restaurants

Which Wich To Open 2nd Wilmington Location This Month

By Jessica Maurer, posted Dec 6, 2017
A second Wilmington location of Which Wich is expected to open at The Pointe at Barclay. (Photo by Jessica Maurer)
Local Which Wich franchisee Ben Brown will open a second Wilmington location at The Pointe at Barclay in mid-December.
 
Brown opened Which Wich’s Mayfaire location in 2006, after signing on with the company for a two-store deal. About a year later Brown began scouting out locations for his second store. After quite a bit of searching, he learned of plans for the Pointe, and although it was still two and a half years out, he knew that this area had the potential for huge amounts of growth and that it would be something worth waiting for.
 
Now, pending a few more inspections, Brown hopes to open the weekend of Dec. 15th.
 
“We’ve been waiting for the opening of the second store for a while now, and are very excited to serve our customers in that part of town,” Brown said. “So many people have told us how happy they are to have a Which Wich closer to home.”
 
The new location will be roughly the same size as the Mayfaire location, but Brown has incorporated some new design elements, such as banquet seating, to lend a cozier vibe to the space. There is also a covered patio for outdoor seating.
 
Upon opening the menu will be the same as the current location, but Brown said both locations will see some new menu items in January of 2018.
 
With the opening of the second store Brown hopes to further his connection with the community. Which Wich currently partners with the local Boys and Girls Club as well as the Boy Scouts and area homeless shelters. He also participates in the franchise-wide program Project PB&J, which donates a peanut butter and jelly sandwich to the hungry every time one is sold.
 
Which Wich is located at 920 Innovation Dr. in Mayfaire Town Center and is soon to be open at 1412 Barclay Pointe Blvd., Unit 1001.
 
Have a tip for Restaurant Roundup? Email [email protected].
Ico insights

INSIGHTS

SPONSORS' CONTENT
Billhunter300x300 b&w

Your Customers are Seeking Simplicity - Don’t Disappoint!

Bill Hunter - Wilmington Design Company
Dave sweyer 300 x 300

What You Should Know About Managing Your Own Rental

Dave Sweyer - Sweyer Property Management
Jim ellis headshot 10311631058

Customer Survey Best Practices

Jim Ellis - Signal

Trending News

Builders: Vibrant Local Housing Market Could Face Struggles

Cece Nunn - Dec 15, 2017

Company Lands $225M In Road Contracts, Including Military Cutoff Extension

Cece Nunn - Dec 14, 2017

Mortgage Firm To Open Wilmington Office

Cece Nunn - Dec 15, 2017

New Hanover County Sues Opioid Manufacturers, Distributors

Christina Haley O'Neal - Dec 15, 2017

The Top Stories Of 2017

Staff Reports - Dec 15, 2017

In The Current Issue

Info Junkie: Taylor Oldroyd

Info Junkie Taylor Oldroyd, CEO of Cape Fear Realtors, on his reading and tech picks....


2017 Top Stories: No. 4 - Port Of Wilmington Adds New Service Lines

2017 Year in Review: The Port of Wilmington is seeing new growth, recovering business after the upheaval of global ocean carrier Hanjin Ship...


Is Reverse Osmosis Plant Swamped?

Having lost re-election by just 19 votes, H2GO board member Carl Antos delivered a swan song that resonated throughout the Cape Fear region....

Book On Business

The 2017 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2017 Health Care Heroes
Major Developments
WilmingtonBiz Expo - Key Note Lunch with Keynote Lunch with Chip Mahan - 2016