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Owners Rebrand Business To Old North Coffee

By Jessica Maurer, posted Sep 6, 2017
Old North Coffee, formerly Addicted to the Bean, offers hot and cold-brewed coffee from Java Estate Roastery, espresso drinks, organic herbal tea and smoothies. (Photos by Jessica Maurer)
Earlier this year, Jessica and David Winters changed the name of their South Kerr Avenue coffee shop from Addicted to the Bean to Old North Coffee.

The couple says that now that the café is gaining momentum and several new items have been added to the menu, they hope to clear up the confusion surrounding the name change as well as the change in management.

The Winters inherited the name Addicted to the Bean when they purchased their first coffee shop in Madeira Beach, Florida, nearly 10 years ago, and brought the name to Wilmington location when they purchased Chillaxin Café at 1207 S. Kerr Ave. in 2014.

But Jessica Winters, a Wilmington native, said it was a name she and David never really felt connected to. And for the past few years, the Winters have operated the café from out of state until they were able to relocate to Wilmington earlier this year and take over full-time management.

Because the location has undergone several name changes and changes in ownership and management, the Winters said they want current and potential customers to know that the recent re-branding is an outward expression of their commitment to put down roots in the Old North State and have a hands-on approach to the business.

“Finally being able to be in the café and in control of daily operations has allowed us to fix problems we had not previously been aware of and maintain the type of quality control we know is necessary for our business to thrive,” Jessica Winters said.

Old North Coffee serves hot and cold brewed coffee from Java Estate Roastery, bulletproof coffee (a coffee blended with coconut oil and grass-fed butter), espresso drinks, organic herbal tea and smoothies. A new reverse osmosis water filtration system has just been installed so that all coffee and tea can be brewed with filtered water. Pastries and sweets as well as local artwork and gift items (shown above) are also available.

The 2,000-square-foot space offers plenty of room for student study groups as well as small group events such as art shows and fundraisers.

Old North Coffee is open from 7 a.m. to 5 p.m. Monday through Saturday and 8 a.m. to 2 p.m. Sunday.

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