Latella Gelato Serves Cold Treats On Carolina Beach Boardwalk

By Jessica Maurer, posted Aug 30, 2017
At Latella Gelato on the Carolina Beach Boardwalk, 16 rotating flavors of gelato are served. (Photo courtesy of Latella Gelato)
Although Labor Day is fast approaching, Latella Gelato of Carolina Beach isn’t slowing down any time soon. Owners Erik Dietrich and Jeanie Shaffer say their first three months in business have brought them a steady stream of tourists and locals alike.

Named after Erik Dietrich’s grandparents Mario and Valeria Latella, the business specializes in authentic Italian gelato that is made fresh daily.

Dietrich and Shaffer studied with Carpigiani Gelato University to learn the art of gelato making.

Jeanie Shaffer said it was their instructor, Silvia Bertolazzi, who inspired the couple to be creative and think outside the box when creating new flavors such as her salted avocado basil, which has been popular this summer.

Shaffer said that because everything is made in house, Latella, at 11 Boardwalk Avenue in Carolina Beach, has lots of freedom to experiment. Sixteen rotating flavors are served daily and Shaffer and Dietrich now have about 78 creations in total.

Some of their favorites include traditional Italian flavors such as chocolate hazelnut and pistachio, as well as new creations like jalapeno cornbread, pineapple rosemary and spicy hot chocolate made with ghost peppers.

“We get lots of flavor suggestions from our customers and we welcome new ideas from our employees as well,” Shaffer said. “Not all of them are successful, but it takes a few failures to come up with something great.”

Shaffer describes gelato as having a creamier texture than traditional ice cream. This is because it contains less heavy cream than ice cream, and less air is incorporated during the blending process, yielding a richer flavor as well.

In addition to gelato, Latella serves dairy-free sorbetto, smoothies, milkshakes, slushies, and hot and cold coffee and espresso drinks.

Allan Fox and Don Harley, agents with Coldwell Banker Commercial SunCoast, negotiated the 1,701-square-foot lease for Latella Gelato at 11 Boardwalk Avenue in Carolina Beach, representing both the tenant and the building owner in the lease, according to a news release.

“Latella Gelato did an outstanding job with the build-out of their space,” said Fox in the release. “The interior design, the tile work and the overall quality of the finishes are really extraordinary.”

With the Latella Gelato lease, the contiguous buildings at 11 Boardwalk Avenue and 12 Carolina Beach Avenue N are now fully leased. These properties replaced the former arcade building that burned down at the same location in 2014. Additional tenants within the property include Go Sauce Yourself, Sea Bee Subs, Carolina Beach Arcade and Seaside Gifts.

The buildings were rebuilt in time for the 2016 summer season, and with the Latella Gelato lease, were full this summer, said owner Joe Meir, president of Blue Ridge Realty of Raleigh.

Meir has been pleased with the way leasing has gone for the new buildings and attributes the success in part to Carolina Beach.

"I think it’s a really good example of urban planning, and I think the town has done a very good  job of infrastructure improvements, the Boardwalk and putting power lines underground and benches and light fixtures and all that, and it really created a beautiful place," he said.  "I think with all the improvements the town has made in the past five or six years, they’ve created a destination where people are coming there, even if they’re not going to the beach, to shop and get a bite to eat."

Latella Gelato is open noon until 10 p.m. Monday-Friday and 8 a.m. to 10 p.m. Saturday and Sunday through Labor Day. Hours may be scaled back for the off-season.

Have a tip for Restaurant Roundup? Email [email protected].

Staff writer Cece Nunn contributed to this report.

Story On The Map

Ico insights


Mike stonestreet 300x300

For Association Boards, CAI Membership has its Privileges

Mike Stonestreet - CAMS (Community Association Management Services)

What Do Your Office Walls Say About You?

Sabrina Davis - Port City Signs & Graphics

City Club Membership: Good For Business (And Pleasure)

Jonathan Weiss - City Club of Wilmington, LLC

Trending News

Changes Coming To Hanover Center, Oleander Drive Site

Cece Nunn - Feb 21, 2018

Downtown Wilmington Store Moving To Mayfaire Town Center

Cece Nunn - Feb 22, 2018

Papanikolaou Family Opens Symposium At Mayfaire

Jessica Maurer - Feb 21, 2018

South Front Phase II Apartments Fully Leased

Christina Haley O'Neal - Feb 20, 2018

Peño Mediterranean Grill Welcomes Customers To New Location  

Jessica Maurer - Feb 21, 2018

In The Current Issue

CFEDC Announces New Leadership, Events

The Cape Fear Economic Development Council has announced new leadership and an increase in its activities this year....

Firms Find Benefits In Mergers

The Cheek family operated an Ocean Isle Beach-based residential real estate firm, Resort Brokerage, for nearly two decades years before deci...

Tax Reform

On Super Bowl Sunday, real estate developer Don Lashley actually found time to talk business. The subject? The omnibus tax reform bill signe...

Book On Business

The 2018 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!



WilmingtonBiz Expo - Keynote Lunch with John Gizdic, CEO, New Hanover Regional Medical Center
Wilmington's Most Intriguing People of 2017
2017 Health Care Heroes