Port City Java Grows Again

By Liz Biro, posted Feb 5, 2014
A new downtown Wilmington store, an Oleander Drive relocation on the way and a fundraising campaign to benefit University of North Carolina Wilmington athletics signal expansion for Port City Java.

The Wilmington-born coffee chain in early January opened its 18th Cape Fear-area Port City Java cafe, this one inside Cape Fear Community College’s new Union Station building, 502 N. Front St.

Meantime, Port City Java is preparing to move its 5917 Oleander Drive store not far away to a former Dunkin’ Donuts location at 5709 Oleander Drive, Port City Java CEO Steve Schnitzler said.

At its UNCW store in Randall Library, launched in November, and other area locations, Port City Java is offering a $10 reusable travel mug marked with the school’s logo.

Proceeds from sales of the mugs will benefit UNCW’s athletics. Get a free cup of coffee when you buy the mug and 25 cents off any 16-ounce beverage when you use the mug for a Port City Java order.

The company also is looking at expanding its roastery.

“We’re staying busy. We’ve got a couple of projects still in the works. We’re not sitting still. We’re back into a growth mode,” Schnitzler said, referring to development happening as the nation’s economy continues to recover from a recession.

One surprising note about both the CFCC and UNCW cafés is the amount of business they seem to have generated or retained at nearby Port City Java locations, Schnitzler said.

The UNCW café, the chain’s second-busiest location overall after a N.C. State University shop in Raleigh, appears to have stirred a 20 percent increase in business at the nearby 132 Racine Drive Port City Java.

“It’s actually provided more brand penetration,” Schnitzler said.

Downtown, the CFCC café has hardly impacted sales at two other Front Street stores – one a block away, the other two blocks ways, he said.

“It is remarkable that Wilmington is supporting this many Port City Javas,” Schnitzler said.

Port City Java purchased the former Dunkin’ Donuts building where the Oleander Drive location is going, Schnitzler said. The new spot provides more visibility, easier access for motorists and a roomier and more streamlined drive-thru service, Schnitzler said.

Bakery operations will be based at the new store, as well, he said. That cafe is scheduled to open in spring, probably May, Schnitzler said.
Ico insights



What is the Real Unemployment Rate?

Corey Lewis - Cape Fear Jobs

What are We Selling?

Sabrina Davis - Port City Signs & Graphics
Lgoriginalheadshot 311794626

When New Year’s Resolutions Slip to Spring

Laura Bransfield - Summerfield Custom Wellness

Trending News

New Firm Chooses Dutch Square Industrial Park Space For Headquarters

Cece Nunn - May 23, 2018

Live Oak Bank Launches Franchise Restaurant Lending Vertical

Jenny Callison - May 23, 2018

COO Of Wilmington Realtors' Group Hired As CEO Of San Antonio Association

Cece Nunn - May 23, 2018

Marina Grill Launches Riverfront Music Series

Jessica Maurer - May 23, 2018

Cape Fear Serpentarium, Now Closed, Part Of Petition For Private Sale

Cece Nunn - May 22, 2018

In The Current Issue

Broadhurst Appointed To State Commission

Spence Broadhurst was recently appointed to the N.C. Banking Commission....

CEOs Create New Crowdfunding Portal

North Carolina has a new equity crowdfunding platform to help power its progress. FundingStack, the state’s first registered funding portal,...

Novant Health Facilities Now Carry Naloxone

Novant Health Brunswick Medical Center now carries naloxone, a medication used to temporarily reverse opioid overdose....

Book On Business

The 2018 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!



2018 Power Breakfast: The Main Event
2018 WilmingtonBiz Expo - Keynote Lunch with Eric Dinenberg, Rouse Properties
2017 Health Care Heroes