Print
Restaurants

Port City Java Grows Again

By Liz Biro, posted Feb 5, 2014
A new downtown Wilmington store, an Oleander Drive relocation on the way and a fundraising campaign to benefit University of North Carolina Wilmington athletics signal expansion for Port City Java.

The Wilmington-born coffee chain in early January opened its 18th Cape Fear-area Port City Java cafe, this one inside Cape Fear Community College’s new Union Station building, 502 N. Front St.

Meantime, Port City Java is preparing to move its 5917 Oleander Drive store not far away to a former Dunkin’ Donuts location at 5709 Oleander Drive, Port City Java CEO Steve Schnitzler said.

At its UNCW store in Randall Library, launched in November, and other area locations, Port City Java is offering a $10 reusable travel mug marked with the school’s logo.

Proceeds from sales of the mugs will benefit UNCW’s athletics. Get a free cup of coffee when you buy the mug and 25 cents off any 16-ounce beverage when you use the mug for a Port City Java order.

The company also is looking at expanding its roastery.

“We’re staying busy. We’ve got a couple of projects still in the works. We’re not sitting still. We’re back into a growth mode,” Schnitzler said, referring to development happening as the nation’s economy continues to recover from a recession.

One surprising note about both the CFCC and UNCW cafés is the amount of business they seem to have generated or retained at nearby Port City Java locations, Schnitzler said.

The UNCW café, the chain’s second-busiest location overall after a N.C. State University shop in Raleigh, appears to have stirred a 20 percent increase in business at the nearby 132 Racine Drive Port City Java.

“It’s actually provided more brand penetration,” Schnitzler said.

Downtown, the CFCC café has hardly impacted sales at two other Front Street stores – one a block away, the other two blocks ways, he said.

“It is remarkable that Wilmington is supporting this many Port City Javas,” Schnitzler said.

Port City Java purchased the former Dunkin’ Donuts building where the Oleander Drive location is going, Schnitzler said. The new spot provides more visibility, easier access for motorists and a roomier and more streamlined drive-thru service, Schnitzler said.

Bakery operations will be based at the new store, as well, he said. That cafe is scheduled to open in spring, probably May, Schnitzler said.
Ico insights

INSIGHTS

SPONSORS' CONTENT
Jane

It’s Child’s Play

Jane Morrow - Smart Start of New Hanover County
Cfss headshots parker robert webversion 21422121214

The Latest Solar Scams and What You Can Do to Help Stop Them

Robert Parker - Cape Fear Solar Systems
Chris 16239425

‘Creative,’ An Adjective To Describe Your Accountant?!

Chris Capone - Capone & Associates

Trending News

City Club, Event Center On The Market For $7.5 Million

Emma Dill - Apr 16, 2024

Wilmington Tech Company Tapped For Federal Forestry Contract

Audrey Elsberry - Apr 15, 2024

Commercial Real Estate Firm Promotes Adams, Mitchell To Vice President Roles

Staff Reports - Apr 16, 2024

New Hanover Industrial Park To Get $3.3M In Incentives For Expansion, New Jobs

Emma Dill - Apr 15, 2024

Gravette Named Executive Director Of Nir Family YMCA

Staff Reports - Apr 16, 2024

In The Current Issue

TD Bank Brings Trend To Leland

In early March, New Jersey-based TD Bank opened its third Wilmington-area branch in Leland. That’s part of a trend for the bank....


Opioid Settlement Fights Epidemic

Local leaders in Wilmington and New Hanover County have been working together to allocate money from two nationwide opioid settlement agreem...


Harjo Leads Indigent Defense

Since Jennifer Harjo opened New Hanover County’s Public Defender’s Office in 2008, she has strived to ensure her clients receive their Const...

Book On Business

The 2024 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2024 Power Breakfast: The Next Season