Print
Real Estate - Commercial

New Boutique Opens At Racine Commons

By Cece Nunn, posted Nov 1, 2019
Cassi Cullen recently opened Wrightsville Ave, a clothing boutique, at Racine Commons. (Photos by Cece Nunn)

A new store opened recently at Racine Commons, a shopping and dining complex on Racine Drive. 

Wrightsville Ave sells clothing and accessories for women with coordinating options for children. Cassi Cullen, owner, said she’s dreamed of owning a store for a long time.

“I've always known that this is something I wanted to do,” said Cullen, who previously managed the Victoria’s Secret store at Mayfaire Town Center. “I didn't play house when I was growing up; I played store. I asked for things like cash registers, and I've worked retail since college, so I just have always wanted to do it. 

“And it just felt like it was the right time.”

The women’s clothes offered at Wrightsville Ave, 250 Racine Drive, have a boho-coastal vibe, Cullen said. 

“I have several coordinating things for mom and baby,” she said. “As far as the children’s clothes, I would describe them as like mini-adult clothes.” 

Cullen said she can also schedule styling appointments at the boutique. 

Before opening a store there, Cullen had been a customer at Racine Commons, which has some retail stores that sell items, including clothing boutique Lula Balou.

“I love the area. I feel like there's a lot of restaurants here,” she said. “My husband and I go to [restaurant] Blue Surf a lot on Sundays, and I always want somewhere to walk down and shop . . . and there's been several times where I've told him, ‘I wish there were more shopping places here.’”

Real estate agent Eian Lundy of Blue Coast Realty Corp. assisted Cullen in the lease transaction, and local firm Gaines & Associates Builders Inc. worked on the store’s upfit.

Cullen said she named the store Wrightsville Ave because "Wrightsville Beach to me is just like my happiest place. When I'm having a bad day, that's where I want to go and that's where I want to be.

"And that's what I wanted the store to have -- that same kind of vibe and feeling."

Ico insights

INSIGHTS

SPONSORS' CONTENT
Chris coudriet

New Hanover County Awards $1.3 Million To 130 Local Small Businesses

Chris Coudriet - New Hanover County Government
Jasonpathfinder3

Get Rich Quick? Think Again.

Jason Wheeler - Pathfinder Wealth Consulting
Drewsmith copiersplus headshot

The “Science” Behind The Cost Of Your Copier Contract

Drew Smith - Copiers Plus

Trending News

Fintech Company NCino Boosts Offering, Sets Valuation At More Than $1.9 Billion

Jenny Callison - Jul 7, 2020

From Car Dealers To Restaurants: Local Businesses Receive PPP Loans

Johanna Cano - Jul 7, 2020

Hospital Trustees Back Novant For Negotiations; Outline Possible Spending Plan

Vicky Janowski - Jul 7, 2020

New Eatery Welcomes Diners At Iconic Wrightsville Ave. Spot

Jessica Maurer - Jul 8, 2020

Mortgage Firm Relocating To Barclay Commons

Cece Nunn - Jul 6, 2020

In The Current Issue

New Eateries Still Open Despite Virus

While some restaurants have gone out of business and others are still temporarily closed, others are expanding....


Industrial Sector Shines In Pender

Industrial commercial real estate gained more attention over the past few months as a sector that’s still doing well, despite an economic do...


Dosher Memorial Marks 90th Anniversary

Dosher Memorial Hospital in Southport recently commemorated its 90th anniversary. The critical access community hospital opened June 2, 1930...

Book On Business

The 2020 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2020 Leadership Accelerator: Virtual Workshops for Real Leaders
2019 Health Care Heroes
August 26, 2019 Power Breakfast: A Healthy Sale?
2019 WilmingtonBiz Expo Keynote Lunch - CEO, nCino, Pierre Naude`