Print
Real Estate - Commercial

At Mayfaire, Women's Clothing Store Loft To Fill Former Eddie Bauer Space

By Cece Nunn, posted Feb 11, 2019
Women's clothing store Loft has leased the space formerly occupied by Eddie Bauer at Mayfaire Town Center. (Photo by Cece Nunn)
Women's clothing store and national chain Loft, once known as Ann Taylor Loft, has leased the space formerly occupied by Eddie Bauer at Mayfaire Town Center.

The Eddie Bauer store, which sold men's and women's clothing and shoes, closed at the Wilmington center in January. 

Paige Coniglio, specialty leasing manager at Mayfaire, confirmed the lease to Loft of the 5,500-square-foot space at 6819 Main St. in the shopping center, where anchors include Regal Mayfaire Stadium 16 movie theater, Belk and Barnes & Noble.

Officials with the company that owns Loft, ascena retail group inc. (Nasdaq: ASNA), said in an email Monday afternoon that the projected opening date for the Mayfaire store is May 18. Asked whether Loft is leaving its Independence Mall location at 3500 Oleander Drive for Mayfaire Town Center or whether there would be two Loft locations in Wilmington, the email stated, "There has not been final determination on either store."

The officials said they chose Mayfaire Town Center to lease space for Loft because "Mayfaire represents a more brand appropriate center with better co-tenants and upside potential for the brand."    

The company also owns Loft sister brand Ann Taylor, dressbarn, children's clothing store Justice, Lane Bryant, Catherines and maurices. Lane Bryant has moved from Independence Mall to 950 Inspiration Drive at Mayfaire Town Center, and the center also currently has Ann Taylor and Justice stores.

Mayfaire, built in 2004 with later additions, has long been credited with luring national chains away from the mall to its wealthy submarket. More retail space is on the way to the Mayfaire/Landfall corridor in major mixed-use projects that are expected to rise over the coming months and years. And experts predict more retail changes in general for the Wilmington area and beyond.

In addition to Eddie Bauer, the J. Crew clothing store at Mayfaire Town Center also closed in January. 

Meanwhile, officials with the parent company of Loft say that brand is doing well nationally. Announcing the company's holiday sales performance Jan. 14, CEO David Jaffe said in a news release, “We are pleased to have delivered enterprise comp sales and margin growth over the holiday period, although we continue to strive for more balanced performance across our brands.

"Momentum continued at Loft and Ann Taylor, with strong product acceptance across both brands driving double digit comp sales [7 percent for Ann Taylor and 14 percent for Loft] and margin growth at our Premium segment."
Ico insights

INSIGHTS

SPONSORS' CONTENT
Mike stonestreet 300x300

Tax Season: What Your HOA Should Know

Mike Stonestreet - CAMS (Community Association Management Services)
Natalieenglish 3301715113

Advocacy: The Heart of the Chamber

Natalie English - Wilmington Chamber of Commerce
Lynnwhitesellheadshot

Teamwork Is The Ultimate Competitive Advantage

Lynn Whitesell - Harris Whitesell Consulting

Trending News

NHRMC Wants To Build Heart, Vascular Tower On Main Campus

Vicky Janowski - Nov 13, 2019

OpEd: Why The Old Places Of Wilmington Matter

Tom Mayes - Nov 12, 2019

South ‘n France Says Au Revoir

Jessica Maurer - Nov 13, 2019

GLOW Receives $500k Grant For Makerspace

Johanna Cano - Nov 12, 2019

In Soda Pop District, A Safe Place To Open Outreach Campus

Cece Nunn - Nov 11, 2019

In The Current Issue

Pender Game Land A 'treasure Trove'

Although the ocean draws numerous tourists to Pender County, another more inland attraction serves as a major contributor to its rural econo...


Carolina Beach Opens The Flood Debates

The biggest challenges the town faces, according to Mayor Joe Benson: stormwater and the tidal intrusion on Canal Drive....


Education To Grow A Workforce

Cape Fear Community College is in the process of expanding and adding several programs at its Burgaw campus to fuel the local workforce....

Book On Business

The 2019 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

August 26, 2019 Power Breakfast: A Healthy Sale?
WILMA's Leadership Accelerator
2019 WilmingtonBiz Expo Keynote Lunch - CEO, nCino, Pierre Naude`