Print
Real Estate - Commercial

Up Next For The Avenue: Design And More Review

By Cece Nunn, posted Jun 6, 2018
Requests that will allow The Avenue, a mixed-use project that will be anchored by a Westin hotel, to move forward were approved by city officials Tuesday night. (File rendering)
The next steps for a $200 million project coming to Military Cutoff Road includes design, more city review and local, state and federal permitting.

On Tuesday night, the Wilmington City Council approved a rezoning with conditions and special use permit (SUP) for The Avenue, a mixed-use project anchored by a Westin hotel and conference center. Council members Kevin O'Grady and Paul Lawler voted against the rezoning, while O'Grady also voted against granting the SUP request.

Traffic concerns have been a major part of the discussion as The Avenue, one of three major projects planned for Military Cutoff Road, has proceeded through the city's rezoning and SUP procedures.

At Tuesday night's meeting, The Avenue developer Roy Carroll of The Carroll Companies, a Greensboro-based firm, said he wouldn't have invested the first dollar in the project if he didn't think upcoming road improvements, including N.C. Department of Transportation work in and around the corridor and more than $2.5 million in changes Carroll's company is funding, would alleviate the congestion.

In addition to the Westin hotel and conference center and a spa, The Avenue will also include apartments, restaurants, office space and high-end retailers.

Now that the council has approved the rezoning and SUP, the development team can move on to the detailed design phase, said Livian Jones, a development consultant who has been working with The Carroll Companies on the project. Overall, it will likely take 14 to 16 months to get through the design and permitting process, she said, and the detailed plans will have to be considered by the city's Technical Review Committee.

University of North Carolina Wilmington Regional Economist Adam Jones, who helped prepare an economic impact report on The Avenue, said projects like The Avenue and Center Point, a $250 million mixed-use project planned for land with frontage on Military Cutoff and Eastwood Roads, are among numerous supporting facilities that could boost the area's economy.

"If you start thinking about what Wilmington's going to look like 10 years from now, you've got some real potential for us to take the next step forward with some of the commercial developments that are coming in and other types of employment that those will draw," Jones said.  

Carroll considers The Avenue to be a legacy project, which is expected to take seven to 10 years to build in multiple phases, for his company.

"We like to build and keep stuff forever," Carroll said at Tuesday night's meeting. "We wanted to build something that was durable."
Ico insights

INSIGHTS

SPONSORS' CONTENT
Aaeaaqaaaaaaaaidaaaajdhiztrkodm0lte2yjetngrkmy1hotrmltawmdvlmwqyztmymw

Please and Thank You Go a Long Way

Diane Durance - UNCW Center for Innovation and Entrepreneurship
Mike stonestreet 300x300

Play it Safe When Planning Summer Celebrations

Mike Stonestreet - CAMS (Community Association Management Services)
Dallas headshot 300x300

Reducing Risk Can Build Value

Dallas Romanowski - Cornerstone Business Advisors

Trending News

Public Private Partnership Would Add Student Housing At UNCW

Cece Nunn - Nov 19, 2018

Health Care Heroes Award Winners Announced

Staff Reports - Nov 19, 2018

Airports, Roads Expected To Be Busy With Thanksgiving Travelers

Christina Haley O'Neal - Nov 19, 2018

In The Current Issue

County Lines Blur For Businesses In Onslow, New Hanover

These days, the business ties that bind the two counties include businesses that started in either Wilmington or in Jacksonville or other On...


A Rising Interest In Rising Rates

Local and national real estate observers weigh in on what interest rate hikes might do on home buying activity....


Onslow County Economic Development Snapshot

Here are some of recent highlights in Onslow County's economic development activity....

Book On Business

The 2018 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2018 Power Breakfast - Dishing on the Restaurant Biz
2018 WilmingtonBiz Expo - Keynote Lunch with Eric Dinenberg, Rouse Properties
2017 Health Care Heroes