Print
Real Estate - Commercial

Up Next For The Avenue: Design And More Review

By Cece Nunn, posted Jun 6, 2018
Requests that will allow The Avenue, a mixed-use project that will be anchored by a Westin hotel, to move forward were approved by city officials Tuesday night. (File rendering)
The next steps for a $200 million project coming to Military Cutoff Road includes design, more city review and local, state and federal permitting.

On Tuesday night, the Wilmington City Council approved a rezoning with conditions and special use permit (SUP) for The Avenue, a mixed-use project anchored by a Westin hotel and conference center. Council members Kevin O'Grady and Paul Lawler voted against the rezoning, while O'Grady also voted against granting the SUP request.

Traffic concerns have been a major part of the discussion as The Avenue, one of three major projects planned for Military Cutoff Road, has proceeded through the city's rezoning and SUP procedures.

At Tuesday night's meeting, The Avenue developer Roy Carroll of The Carroll Companies, a Greensboro-based firm, said he wouldn't have invested the first dollar in the project if he didn't think upcoming road improvements, including N.C. Department of Transportation work in and around the corridor and more than $2.5 million in changes Carroll's company is funding, would alleviate the congestion.

In addition to the Westin hotel and conference center and a spa, The Avenue will also include apartments, restaurants, office space and high-end retailers.

Now that the council has approved the rezoning and SUP, the development team can move on to the detailed design phase, said Livian Jones, a development consultant who has been working with The Carroll Companies on the project. Overall, it will likely take 14 to 16 months to get through the design and permitting process, she said, and the detailed plans will have to be considered by the city's Technical Review Committee.

University of North Carolina Wilmington Regional Economist Adam Jones, who helped prepare an economic impact report on The Avenue, said projects like The Avenue and Center Point, a $250 million mixed-use project planned for land with frontage on Military Cutoff and Eastwood Roads, are among numerous supporting facilities that could boost the area's economy.

"If you start thinking about what Wilmington's going to look like 10 years from now, you've got some real potential for us to take the next step forward with some of the commercial developments that are coming in and other types of employment that those will draw," Jones said.  

Carroll considers The Avenue to be a legacy project, which is expected to take seven to 10 years to build in multiple phases, for his company.

"We like to build and keep stuff forever," Carroll said at Tuesday night's meeting. "We wanted to build something that was durable."
Ico insights

INSIGHTS

SPONSORS' CONTENT
Yasminheadshotwithlogo

How Reading Works

Yasmin Tomkinson - Cape Fear Literacy Council
Chadwoutersheadshot

Disaster Relief: Employers Helping Employees

Chad Wouters - Earney & Company, LLP
Jeff metrocopy

Public Adjusters are Your Advocates After the Storm

Jeffrey Feldstein - Metro Public Adjustment

Trending News

Two New Tenants Lease Space At ILM Business Park

Christina Haley O'Neal - Jan 14, 2019

Pier 33 Apartments To Start Construction In February

Johanna Cano - Jan 16, 2019

Marsello’s To Offer Casual Italian Dining On The Riverfront

Jessica Maurer - Jan 16, 2019

Phun Pop-up Dinners Kick Off Countdown To Food Hall Opening

Jessica Maurer - Jan 16, 2019

State Eyes $31M For Cape Fear Crossing In New Draft Plan

Christina Haley O'Neal - Jan 16, 2019

In The Current Issue

2019 A Look Ahead

Although some economists and business leaders are starting to warn about a potential slowdown in the nation’s economy this year, many in the...


BWC Launches ‘Give Healthy’ Campaign

The Brunswick Wellness Coalition recently launched its Give Healthy campaign to emphasize donations of healthier food to those who are food...


Proposed Dollar General Spurs Reaction

It’s a common growing-pains story: More commercial businesses are attracted to high-growth areas, while some residents in those areas grow c...

Book On Business

The 2018 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

Health Care Heroes 2018
2018 WilmingtonBiz Expo - Keynote Lunch with Eric Dinenberg, Rouse Properties