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Online Firm To Deliver Groceries In Wilmington From Whole Foods, Publix

By Cece Nunn, posted Mar 29, 2017
Shipt is launching a Wilmington grocery delivery service in April. (Photo courtesy of Shipt)

An online marketplace is launching delivery service of groceries from Whole Foods Market and Publix in Wilmington, according to an announcement Tuesday.

Shipt, founded in 2014, extends its North Carolina coverage to nearly 1.6 million households with its planned April 4 grocery delivery service launch in the Port City, a news release stated. Shipt spokeswoman Julie Coop said while delivery in Wilmington will be available from Whole Foods and Publix to start, the firm is always expanding its list of grocery stores and could expand to different stores in the Wilmington area based on demand and what members request.

Shipt's marketplace lists products by aisle, and features categories such as healthy and organic products, seasonal selections and inspiration for quick, easy meals.

"We founded Shipt to give our members more time for what's important -- whether that's sharing quality time with family, getting in a workout, or taking a personal moment to relax," said Bill Smith, founder and CEO of Shipt, in the release. "We are proud to offer these options and provide Wilmington residents a grocery shopping experience that allows them to focus on enjoying what matters most."

To gain access to Shipt grocery delivery, Wilmington area residents can purchase an annual Shipt membership for $99, according to the release. Then, through the Shipt app, members can shop the full selection of groceries offered at Publix and Whole Foods, note any preferences, choose a one-hour delivery window and pay for their orders.

The news release said Shipt uses its own community of shoppers, who hand pick every item for delivery as soon as one hour after the order is placed. Leading up to the launch, Shipt plans to grow its network of shoppers, who are responsible for ensuring complete, accurate fulfillments of each order.

To celebrate the launch of Shipt in Wilmington, annual members who sign up prior to the service launch will receive $25 off their first grocery order, according to the release.

Shipt members have access to unlimited free delivery for orders that cost more than $35.

Shipt currently delivers in 35 cities and their surrounding suburban regions across the country, the news release said. The company has offices in Birmingham and San Francisco.

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