Wilmingtonbiz logo
Print
More News

Wilmington Branding Effort Gets Help From The State

By Jenny Callison, posted May 16, 2014
The Wilmington area’s branding effort got a boost from the state on Friday, as the N.C. Department of Commerce announced it would provide some creative assistance, according to University of North Carolina Wilmington spokeswoman Tara Romanella.
 
At the morning meeting of the branding initiative’s leadership team (BILT), City of Wilmington staff member Roger Smith announced that David Rhoades, the state commerce department's marketing director, had agreed to give the team’s final ideas and concepts to a creative agency, Romanella said. The agency will work with BILT to create a brand based on some or all of those ideas.
 
“This creative agency will be the same agency the state is using for their brand so that Wilmington’s brand will align with theirs,” Romanella explained, adding that the Department of Commerce has not yet selected an agency for the state branding project.
 
Friday’s meeting began with a review of words and concepts previously brainstormed by BILT members. Thom Porter, a professor of marketing at UNCW, said that a successful brand incorporates “key insights” that evoke emotional feelings, Romanella said.
 
After reviewing its previous ideas, the team separated into three subgroups to discuss them.
 
Romanella said that the team's top picks for key insights it will forward to Rhoades are “coastal,” “create” and “discover.”
 
“Additional thoughts are ‘vibrancy,’ ‘culture,’ ‘lifestyle,’ ‘innovation’ and ‘home,’” she said. “BILT also agreed on submitting the following name for the region to agency: ‘Wilmington, the Carolina Coast.’”
 
Romanella said that BILT leadership will create a report for the chosen creative agency that aligns the branding suggestions with findings from UNCW’s original branding survey and the economic development report that New Hanover County commissioned report from Garner Economics.

Join The Discussion

Similar Stories

Book On Business

2016 bob cover

The 2016 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!
Print Only
$24.95 - Qty
Print + Excel File
$79.95 - Qty

In The Current Issue

Craft Brew Shows No Sign Of Slowing

With more local beer flowing than ever before, craft beer breweries in the Cape Fear region are ramping up for a strong finish to the year and another year of growth in 2017.

Special Use Permit Arguments Linger On

Special use permit. Have you grown tired of those three words yet? It would be understandable if you were. For five years now, those three w...

Durance Heads Up CIE During Next Phase

Created as a resource for entrepreneurs and small business, UNCW's Center for Innovation and Entrepreneurship now has a new director, Diane ...

Ico topnews Editor's Picks

Foreign Investment Panel Reviewing Vertex Railcar Deal, At Vertex's Own Request

Cece Nunn - About 1 hour ago

Top Floor Of 'Walker Taylor Building' Sells For $1M

Cece Nunn - About 6 hours ago

New SUP - Closer To Reality? Work Continues Thursday

Vince Winkel - Sep 28, 2016

August Home Sales Numbers Increase In Brunswick County

Cece Nunn - Sep 28, 2016
Apparel

Queensboro Shirt Co

The Queensboro Shirt Company provides custom logo embroidered and printed apparel such as caps and shirts.

Ico trending Trending News

Ico newsinimages News in Pictures

Have a tip, pitch or guest column?  Send us a tip.

Gallery Galleries

Video Videos

WilmingtonBiz Expo - Key Note Lunch with Keynote Lunch with Chip Mahan - 2016
Health Care Heros 2015

Register to Continue Seeing Wilmington's Best Business Coverage!


There are three ways to register for free.

Sign in with LinkedIn, Facebook or create an account:



Already registered? Login here.

Your free registration includes:

  • Access to 10 articles per month on WilmingtonBiz.com
  • Email updates to stay informed on local business news
  • A mobile optimized website
  • Advanced notification of Business Journal events
  • Management of your digital and print subscriptions
Laptop iphone ipad