Wilmingtonbiz logo
Print
More News

Wilmington Branding Effort Gets Help From The State

By Jenny Callison, posted May 16, 2014
The Wilmington area’s branding effort got a boost from the state on Friday, as the N.C. Department of Commerce announced it would provide some creative assistance, according to University of North Carolina Wilmington spokeswoman Tara Romanella.
 
At the morning meeting of the branding initiative’s leadership team (BILT), City of Wilmington staff member Roger Smith announced that David Rhoades, the state commerce department's marketing director, had agreed to give the team’s final ideas and concepts to a creative agency, Romanella said. The agency will work with BILT to create a brand based on some or all of those ideas.
 
“This creative agency will be the same agency the state is using for their brand so that Wilmington’s brand will align with theirs,” Romanella explained, adding that the Department of Commerce has not yet selected an agency for the state branding project.
 
Friday’s meeting began with a review of words and concepts previously brainstormed by BILT members. Thom Porter, a professor of marketing at UNCW, said that a successful brand incorporates “key insights” that evoke emotional feelings, Romanella said.
 
After reviewing its previous ideas, the team separated into three subgroups to discuss them.
 
Romanella said that the team's top picks for key insights it will forward to Rhoades are “coastal,” “create” and “discover.”
 
“Additional thoughts are ‘vibrancy,’ ‘culture,’ ‘lifestyle,’ ‘innovation’ and ‘home,’” she said. “BILT also agreed on submitting the following name for the region to agency: ‘Wilmington, the Carolina Coast.’”
 
Romanella said that BILT leadership will create a report for the chosen creative agency that aligns the branding suggestions with findings from UNCW’s original branding survey and the economic development report that New Hanover County commissioned report from Garner Economics.

Join The Discussion

Similar Stories

In The Current Issue

Army Chooses First Citizens For Banking Award

First Citizens Bank has won the Army’s Distinguished Bank Service Award as the best bank on an Army post in the continental United States, bank officials announced in late August.

Dock Street Printing Competes In Digital World

Top-notch service and an emphasis on customer care helps keep the Dock Street Printing Co. squarely on the page in a digital era....

‘Smart Homes’ Catching On As Prices Drop

Aside from the intimidation factor before iPhones and iPads were invented, prices for the equipment and installation necessary to automate a...

Ico topnews Editor's Picks

Tech Venture Conference Proves Helpful For Local Companies

Jenny Callison - About 13 hours ago Trending News

UNCW Announces Chancellor Search Committee

Jenny Callison - About 13 hours ago Trending News

Irish Pub Leases Space In Monkey Junction Shopping Center

Cece Nunn - About 13 hours ago Trending News

UNCW Economist Woody Hall To Retire

Jenny Callison - Sep 19, 2014
Apparel

Queensboro Shirt Co

The Queensboro Shirt Company provides custom logo embroidered and printed apparel such as caps and shirts.

Ico trending Trending News

Ico newsinimages News in Pictures

Have a tip, pitch or guest column?  Send us a tip.

Gallery Galleries

Video Videos

Power Breakfast Series - Special Sauce for Economic Development - March. 2014
WilmingtonBiz Expo Keynote - Ken Lowe - Founder HGTV, CEO Scripps Networks - March. 2014

Register to Continue Seeing Wilmington's Best Business Coverage!


There are three ways to register for free.

Sign in with LinkedIn, Facebook or create an account:



Already registered? Login here.

Your free registration includes:

  • Access to 10 articles per month on WilmingtonBiz.com
  • Email updates to stay informed on local business news
  • A mobile optimized website
  • Advanced notification of Business Journal events
  • Management of your digital and print subscriptions
Laptop iphone ipad