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Next Glass Acquires Georgia Beverage Tech Firm

By Christina Haley O'Neal, posted Oct 19, 2020
Wilmington-based Next Glass Inc., the parent company of Untappd, has acquired craft beverage technology solution Oznr, according to a news release.

The details and amount of the Next Glass acquisition were not disclosed, officials said Monday.

"We are thrilled to welcome Oznr to the Next Glass family," said Trace Smith, CEO of Next Glass, in an email Monday. "We've already had one team member in Wilmington join the Oznr team and will look for other opportunities as the business grows."

Next Glass' alcohol beverage industry technology brands, such as Untappd and BeerAdvocate, will use Oznr technology, and Next Glass will also invest in Oznr's future growth, including team and product expansions, officials said in the news release.

"The connection between brewers and the beer enthusiasts supporting them is the very soul of our industry. Through this acquisition, we'll be able to deliver a service to our Untappd and BeerAdvocate communities they've been requesting for years," Smith said in the release. "Beyond the great product, in Oznr's founding team, we're adding individuals who are passionate about this industry to our company, which was an important consideration during our discussions."

Formerly known as CraftCellr, the Atlanta-based technology firm "partners with craft beverage producers and retailers, including Perennial Artisan Ales, 3 Sons Brewing Co., and Creature Comforts Brewing Co., to manage their day-to-day operations for to-go sales, memberships, can/bottle release pre-sales, and random draws for high demand releases," stated the release. 

Oznr, founded in 2017 by Eric Thelen, Dharmesh Patel and Colin Gray, partners with craft breweries, distilleries and meaderies across 18 states. The firm is a graduate of the online Y Combinator Startup School and was named a Top Atlanta Startup to Watch in 2020.

In the release, Eric Thelen, CEO of Oznr, said, "Since the inception of the platform our goal has been to help breweries engage with their consumers in a meaningful way. That goal aligns perfectly with the mission of Next Glass, and it's for that reason that we are so excited to join this team."
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