Print
Marketing/Media

ILM Begins Rebranding Efforts

By Christina Haley O'Neal, posted Jul 28, 2017
The Wilmington International Airport has released the look of its new logo, part of an overhaul of ILM's branding. (Logo courtesy of ILM.)
Frequent flyers may soon notice a new look to the Wilmington International Airport brand.

Airport officials recently released the look of its new logo, and with it, plans to refresh its website and other marketing materials over the course of 18 months, airport director Julie Wilsey said.

“As an organization, we decided to go through to develop a new logo and to develop new branding to reflect the unique attributes of ILM airport and our surrounding community,” Wilsey said about rebranding efforts. “We’re really looking for a brand that feels welcoming [and] relaxed, that is also efficient and will invoke a pleasant experience of flying."

July 1 marked the start of ILM’s regular strategic marketing process, Wilsey said. The airport is now going through new commercial development and a revamp of its website, which could be completed by the end of the year.

New logo rollsout will be incremental, starting in digital formats, Wilsey said. ILM's current logo was modified in the early 2000s, but the new logo is completely different for ILM, she added.

“Things need to be updated from time to time. Certainly, our community is changing. The needs of our passengers are changing, and we want to look and feel more welcoming,” Wilsey said.

Carol LeTellier, business development director for ILM, and Erin McNally, ILM’s marketing specialist, are leading the project for the airport. Wilsey said the airport has also contracted with Morvil Advertising + Design Group to help with the rebranding project.
Ico insights

INSIGHTS

SPONSORS' CONTENT
Jim ellis headshot 10311631058

Customer Survey Best Practices

Jim Ellis - Signal
Andyolsen 161723521

Trusts As A Tool In Long-term Care Planning

Andrew Olsen - CSH Law
Chris coudriet headshot 300x300 10211545555

Advancing Our Success into 2018

Chris Coudriet - New Hanover County Government

Trending News

Organic Grocer Earth Fare Coming To Wilmington

Cece Nunn - Jan 19, 2018

Business Community Remembers Beth Quinn, Co-founder Of She Rocks

Christina Haley O'Neal - Jan 17, 2018

Piano Bar And Lounge To Fill Aubriana's Downtown Spot

Cece Nunn - Jan 17, 2018

Six New Tenants Lease Space At Waterford Business Center

Cece Nunn - Jan 17, 2018

Made Mole Brewing Coming To Oleander Drive This Spring

Jessica Maurer - Jan 17, 2018

In The Current Issue

Economic Development Goals On Deck

The Greater Wilmington Business Journal surveyed local economic development groups for updates on their activities....


Spectrum Expands Its Offerings On Bald Head

Spectrum recently launched new offerings for residential and business customers on Bald Head Island....


Growth Spurt

More than 15 years ago, experts predicted that explosive growth would come sooner rather than later to Brunswick County. Although the Great...

Book On Business

The 2017 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

WilmingtonBiz Expo - Keynote Lunch with John Gizdic, CEO, New Hanover Regional Medical Center
Wilmington's Most Intriguing People of 2017
2017 Health Care Heroes