Print
Marketing/Media

ILM Begins Rebranding Efforts

By Christina Haley O'Neal, posted Jul 28, 2017
The Wilmington International Airport has released the look of its new logo, part of an overhaul of ILM's branding. (Logo courtesy of ILM.)
Frequent flyers may soon notice a new look to the Wilmington International Airport brand.

Airport officials recently released the look of its new logo, and with it, plans to refresh its website and other marketing materials over the course of 18 months, airport director Julie Wilsey said.

“As an organization, we decided to go through to develop a new logo and to develop new branding to reflect the unique attributes of ILM airport and our surrounding community,” Wilsey said about rebranding efforts. “We’re really looking for a brand that feels welcoming [and] relaxed, that is also efficient and will invoke a pleasant experience of flying."

July 1 marked the start of ILM’s regular strategic marketing process, Wilsey said. The airport is now going through new commercial development and a revamp of its website, which could be completed by the end of the year.

New logo rollsout will be incremental, starting in digital formats, Wilsey said. ILM's current logo was modified in the early 2000s, but the new logo is completely different for ILM, she added.

“Things need to be updated from time to time. Certainly, our community is changing. The needs of our passengers are changing, and we want to look and feel more welcoming,” Wilsey said.

Carol LeTellier, business development director for ILM, and Erin McNally, ILM’s marketing specialist, are leading the project for the airport. Wilsey said the airport has also contracted with Morvil Advertising + Design Group to help with the rebranding project.
Ico insights

INSIGHTS

SPONSORS' CONTENT
Corey61

The Toughest Job There Is

Corey Lewis - Cape Fear Jobs
Hewet60

Fight, Flee or Lead!

Ron Hewett - Academy Leadership
Yasminheadshotwithlogo

How Reading Works

Yasmin Tomkinson - Cape Fear Literacy Council

Trending News

Blaze Pizza Set To Open Wilmington Location Next Week

Jessica Maurer - Dec 11, 2018

Pender County To Get Another Distribution Firm

Christina Haley O'Neal - Dec 13, 2018

Junction 421 Replaces Osteria Cicchetti In Monkey Junction

Cece Nunn - Dec 12, 2018

Recruiters Talk Challenges In Hiring And Retaining Tech Talent

Johanna Cano - Dec 12, 2018

'Most Intriguing' Talks Focus On Economic Projects, Inclusion Efforts

Christina Haley O'Neal - Dec 11, 2018

In The Current Issue

Top Stories No. 2: Realtors: Housing Market Still Strong

2018 Year in Review: Out of the gate in 2018, home sale statistics in the Wilmington area – including New Hanover, Brunswick and Pender coun...


Storm Still Hitting Beach Bookings

With the 2018 holiday season in full swing, nearly a third of Wrightsville Beach’s hotel rooms remain unavailable for booking because of dam...


Cape Fear Museum Gets Smithsonian Affiliation

Cape Fear Museum of History and Science has received a coveted designation. The museum is now one of only seven organizations in the state t...

Book On Business

The 2018 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2018 Power Breakfast - Dishing on the Restaurant Biz
2018 WilmingtonBiz Expo - Keynote Lunch with Eric Dinenberg, Rouse Properties
2017 Health Care Heroes