Wilmingtonbiz logo
Print
Marketing/Media

W2O Group Acquires Pure Communications

By Vince Winkel, posted Sep 7, 2016
(Andrea Johnston)
Wilmington-based Pure Communications, a strategic marketing firm focused on the health care industry, has been acquired by the W2O Group of San Francisco, the companies announced Wednesday.

The W2O Group is a network of digitally oriented, analytics-directed communications and marketing firms.

Under the agreement, Pure Communications, with offices in Wilmington and Cambridge, Massachusetts, will combine with W2O Group’s BrewLife, headquartered in San Francisco with staff across the U.S. and Europe, creating a new global life sciences and technology firm to handle branding/positioning, public relations/communications, investor relations, creative, digital and analytical services.

Pure Communications Founder and CEO Andrea Johnston will lead the integrated firm, which will be part of W2O Group’s network and is expected to launch in early 2017.

Johnston started Pure Communications in 2004 in Wilmington and currently employs about 30 people.

“Under Andrea’s inspirational leadership, vision and perseverance, Pure has attracted some of the best talent in the business and become a recognized leader in integrated communications for the life sciences and medtech sector,” said Jim Weiss, founder and CEO of W2O Group, in a news release. “This is a key move to accelerate our vision to become a pre-eminent communications consultancy of the future, combining high-touch strategic counsel in the C-suite with cutting-edge communications programs for healthcare, technology and global brands.”

“Jim and his team have been leaders of healthcare communications while building a strong offering in non-health sectors,” Johnston added. “They have established an exceptional platform spanning corporate, creative, marketing, analytics, digital, social media, public relations and advocacy relations that we plan to fully leverage to benefit our clients. This combination of East and West Coast, as well as Europe, enhances the capabilities and reach we can offer our clients and expands the opportunities and possibilities for our people.”

Both companies are privately held, and the financial terms of the acquisition were not disclosed.

Join The Discussion

Similar Stories

Book On Business

Bob2017

The 2017 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!
Print Only
$24.95 - Qty
Print + Excel File
$79.95 - Qty

In The Current Issue

New Plan: Exit Interview With O’Keefe

New Hanover County Planning Director Chris O’Keefe is leaving this month after 11 years in the top management post and 27 years as a county employee. His last day with New Hanover is July 21, and O’Keefe answered some questions recently about his time here.

NCino Inks International Deal With London Bank

Cloud banking company nCino announced in late June that its Bank Operating System has officially crossed the pond....

New Owner Plans Mall Changes

Some of the same strategies Rouse Properties, the new owners of Independence Mall, has used in other centers it has bought sound similar to ...

Ico topnews Editor's Picks

Firm Plans To Sell 14,500 Acres In Brunswick County

Christina Haley O'Neal - About 6 hours ago

New Dollar General Store Proposed In Wilmington

Cece Nunn - About 7 hours ago

Southport Center Sells For $2.9M

Cece Nunn - About 8 hours ago

Developer Plans 1 Million Square Foot Project On Eastwood Road

Cece Nunn - Jul 26, 2017 Trending News
Financial Planning

Leggett PLLC

Ico trending Trending News

Ico newsinimages News in Pictures

Have a tip, pitch or guest column?  Send us a tip.

Gallery Galleries

Video Videos

Power Breakfast: Coach C.B. McGrath - June 2017
Wilmington's Most Intriguing People of 2016

Register to Continue Seeing Wilmington's Best Business Coverage!


There are three ways to register for free.

Sign in with LinkedIn, Facebook or create an account:



Already registered? Login here.

Your free registration includes:

  • Access to 10 articles per month on WilmingtonBiz.com
  • Email updates to stay informed on local business news
  • A mobile optimized website
  • Advanced notification of Business Journal events
  • Management of your digital and print subscriptions
Laptop iphone ipad