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Feb 5, 2018

Five Examples of Solving Business Problems with Window Enhancements

Sponsored Content provided by Sabrina Davis - President and Owner, Port City Signs & Graphics


Windows are an amazing technology that are so commonplace that we almost never stop to think about the fact that they’re literally clear walls.

Being able to see through a wall is practically a superpower. As Uncle Ben taught us, with great power comes great responsibility, and the same is true, believe it or not, with windows.

That’s where window enhancements come into play. Sometimes you need a window to be something other than a window. Today we take a look at five ways that window enhancements can transform a clear wall into something both beautiful and functional to improve the space.


CFCC Bakery & Pastry Arts Department


Problem: People would stand at the windows and watch. CFCC wanted more privacy, but in a way that looked cool.

Solution: We created a Wave pattern in etchmark frosted media to tie in with their logo. David Hardin, who is in Marketing at CFCC, is a wonderful partner. He brings us his thoughts and we make them happen.


CFCC Administrative Suite


Problem: People were walking into the glass.

Solution: We used horizontal lines and the CFCC logo cut out of frosted etchmark vinyl media. It’s all near eye level, so as to maximize visibility. We also did the same thing at the Wilmington Convention Center to mark the glass at the elevators. People were getting off the elevator and walking into the glass. Not anymore!


Evolve Golf


Problem:
 Make a very small storefront eye-catching.

Solution: Add a bright, easily visible graphic to all the windows. With the material we used, you can see out, but you cannot see in. This also gives Evolve Golf more privacy, while still letting light in.


LS3P Architecture


Problem: LS3P is a storied architectural firm with a national reputation. They wanted a creative design for their entrance windows (that face the elevator lobby), which would also create a little privacy.

Solution: We followed the creative guidance of the team at LS3P and created a frosted vinyl pattern of small bars with selected bars in RED, to mimic their logo. It created a really intellectually appealing visual and they love it.


New Hanover Regional Medical Center


Problem: They had a really unappealing view in a main hallway with high visitor traffic. The window looks out over a rooftop with electrical equipment.

Solution: We applied a print of the Airlie Oak, courtesy the beautiful photography of James Burden, to hide everything behind the window. The uplifting photo is a welcome sight all the time, but is especially stunning with the light of sunny days!
 
Do you have a window that’s a problem in need of a solution? Give us a call at (910) 350-8242 or request a quote. We can create a window enhancement that will solve your problem and beautify your space.
 
Sabrina Davis is president and owner of Port City Signs & Graphics. She began her career in broadcast journalism as a radio news anchor in Raleigh and Chapel Hill, while in school at UNC-Chapel Hill. After college, she was a TV news reporter in Albuquerque, NM and Raleigh/Durham, and later worked as a field producer for ABC News. She moved on to become Assistant Dean of Executive Education in the School of Journalism and Mass Communication at UNC-Chapel Hill. After master’s studies in graphic design, she launched her own commercial writing and design business, producing publications for UNC’s Kenan-Flagler Business School, UNCW’s Watson School of Education, the North Carolina Press Association, QSR Magazine and others.Experiencing the client side of printing, led to an interest in print production. With a vision to provide high-quality large format printing, Sabrina purchased Port City Signs in 2008 and introduced digital printing to the business. She is the third owner of Port City Signs & Graphics, which began in 1948. The company offers a wide variety of cutting-edge, large-format print products, from large interior prints to outdoor signs to vehicle wraps.



 

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