2013 CEA winner in Internet: Monarcares
Website helps caregivers manage info
May 13, 2013By Jenny Callison
Robert Rosenberg, president
Year Founded: 2010
Number of employees: 4
Robert and Charlotte Rosenbergs’ idea for building an online caregiving program came from their own experience.
As Robert Rosenberg’s aging mother needed attention from family, physicians and other professionals, the couple found themselves hard- pressed to stay in touch with relevant individuals and to share information reliably and efficiently.
Reflecting on what they learned from their experience, the Rosenbergs hit on the idea of creating an electronic platform that would allow primary caregivers to assemble a network of people involved in helping manage a loved one’s life. From this inspiration came Monarcares (www.monarcares.com).
“It’s a private social network,” Robert Rosenberg said. “The account owner decides who has permission to be part of it.”
Those individuals often include family members, health care professionals, paid caregivers, attorneys, financial advisors, clergy and friends who help out. Not only does each individual’s Monarcares network enable those involved to communicate with each other easily and efficiently, it also provides a collaborative calendar and the ability to share documents as needed.
Robert Rosenberg said the web-based application helps make planning, coordinating and managing care less stressful for family caregivers as well as more efficient.
“Monarcares broadens the caregivers’ reach, creating a circle of care,” he said in a previous interview with the Business Journal. “Various members of the circle are involved in different aspects of care monitoring. It’s a ‘village’ mentality.”
After starting their venture in 2010, the Rosenbergs built a prototype and tested it with about 2,500 people. They used feedback to develop the second version of Monarcares, which is currently on the market.
The privately held company is based out of an office on Culbreth Drive. In 2011, it participated in the University of North Carolina Wilmington’s Entrepreneurship Center (now called the Center for Innovation and Entrepreneurship) Rocket Pitch event and has grown since.
“Our goal by the end of 2013 is to have 2,000 paying subscribers,” Robert Rosenberg said.
For a subscription of $10 per month, Monarcares “will change the way people give care and feel about caregiving so they have more time for what matters most: time with their loved one,” he said.
The fee covers services such as storing participants’ medical records, sending reminders about when to take or refill medication, managing health care proxies and time clock tracking for paid caregivers.
In 2012, Monarcares received the 2012 Caregiver Friendly award (media category) from Today’s Caregiver, a national magazine for family and professional caregivers, and caregiver.com. The Caregiver Friendly awards recognize products, services, books and media created with the needs of caregivers in mind.