Print
Entrepreneurs

Next Glass Acquires BeerAdvocate Assets, Including Website

By Christina Haley O'Neal, posted Feb 24, 2020

Wilmington-based Next Glass, which owns the Untappd app, has acquired some assets of BeerAdvocate, including its website.

​BeerAdvocate, one of the early resources for craft beer aficionados before breweries boomed, will join Untappd under the Next Glass corporate umbrella. But both Untappd and BeerAdvocate will "maintain their own distinct and separate platforms and brands for current and future users to enjoy," according to a news release.

The terms of the deal were not disclosed. 

"Communities like BeerAdvocate and Untappd are important pillars of the brewing industry and deserve good stewardship," said Trace Smith, president of Next Glass, in the release. "We've demonstrated an appreciation for the integrity of these platforms and the importance of the vision of founders.

"We've worked hand-in-hand with Untappd founder Greg Avola over the last five years to improve the Untappd user experience, and we'll do the same with BeerAdvocate to ensure the brand remains true to its long-held central tenet – 'Respect Beer,'"Smith said.

Next Glass acquired certain assets of BeerAdvocate, including beeradvocate.com, an independent online community of enthusiasts and professionals to support and promote beer. 

In 2016, Next Glass announced it merged with Untappd, an app-based social platform for beer enthusiasts.

Next Glass plans to invest in new features and team members for BeerAdvocatehowever, "the content in BeerAdvocate user profiles, forums and beer pages will remain unaltered," stated the release.

On the BeerAdvocate website, Todd Alström, founder of BeerAdvocate, said in a post, "We've been struggling to keep the lights on for over two years, and we still face some challenges, but I'm confident that this is the best path for all of us. Next Glass is committed to not only helping BeerAdvocate, but passionate about protecting and cultivating our unique culture, identity, and community.

"I also have a lot of respect for what Greg Avola, Untappd's Co-Founder and CTO, and team have built over the past nine years, and this next chapter is a great opportunity to explore new features and opportunities," he said. "Untappd brings over 100 talented coworkers, killer app development, and powerful sales and insights to the table ... Together, under one banner, BeerAdvocate and Untappd will explore ways to collaborate, strengthen both communities, and provide unmatched resources for its users and the industry."

Ico insights

INSIGHTS

SPONSORS' CONTENT
Alycephillipsnew2

Trustees Can Face Tricky Technical And Personal Challenges

Alyce Phillips - Old North State Trust LLC
Burrus rob headshot 300x300

Timely Lessons From The Spanish Flu Pandemic Of 1918

Robert Burrus - Cameron School of Business - UNC-Wilmington
Carolinemontgomery4

Businesses Need To Take Coronavirus Action Today

Caroline Montgomery - Adam Shay CPA, PLLC

Trending News

OPENBIZ: April 2 Business Closures, Services, New Hours In Response To Virus

Johanna Cano - Apr 2, 2020

SBA Lenders Prepare For A Wave Of Relief Program Applications

Jenny Callison - Apr 2, 2020

Entrepreneurs Plan Space For Coworking, Community, More In Downtown Wilmington

Cece Nunn - Apr 3, 2020

Luxury Home Sales High In March But Show Signs Of Fizzling

Cece Nunn - Apr 2, 2020

GE Hitachi To Move Employees Under One Nuclear Service Vendor

Christina Haley O'Neal - Apr 1, 2020

In The Current Issue

Flurry In The Wake Of Fed Moves

As the Federal Reserve took action in mid-March to re­store public confidence in the U.S. economic system, two local financial advisers prov...


Regional Rift

To the federal government 20 years ago, the Wilmington area truly was the tri-county region. But in 2013 that changed....


Area Attorneys Chosen For 2020 Super Lawyers List

Another legal industry accolade that comes out each year is the Super Lawyers list, which is a publication of Thomson Reuters....

Book On Business

The 2020 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2019 Health Care Heroes
August 26, 2019 Power Breakfast: A Healthy Sale?
2019 WILMA Leadership Accelerator
2019 WilmingtonBiz Expo Keynote Lunch - CEO, nCino, Pierre Naude`