Print
Entrepreneurs

Area Around Port City Marina Takes Shape

By Jeff Hidek, posted Jun 2, 2016
Port City Marina dockmaster Josh Alther (left) and manager Pete Werling stand on the newly opened Pier 33 bandshell. (Photo by Chris Brehmer)

When Capt. Ross DeMay comes ashore, he walks into a construction zone. The path leading into the recently opened Port City Marina isn’t fully paved, crews slowly fill in the shells of two structures with glass and metal while cleared land hints at more building to come.

But DeMay doesn’t mind. For him, the recent and future additions to Wilmington’s northern riverfront area, including a concert stage, a pair of new restaurants and retail space, will just make a great experience even better.

Port City Marina

DeMay captains the Prestige Lady, a 110-foot Westship yacht that has been docked at Port City Marina for about a month. He and his wife live aboard, and he said they love the amenities and location, where the floating docks first opened late last year.

“We walk the Riverwalk almost every night,” he said, adding that downtown’s proximity is definitely a draw. Some marinas he’s stayed at in his nearly two decades on the water require a car to get to most restaurants and stores. Port City Marina offers both proximity to such businesses and privacy, thanks to its spot north of the Wilmington Convention Center, several blocks away from the bustle of Water Street.

It’s praise marina manager Pete Werling hears often.

“The crews love Wilmington,” he said.

With more than 80 dock slips and space for vessels up to 250-feet long, Port City Marina lures clients away from beach towns from North Carolina to Florida.

Wilmington’s city docks have a two-week limit, but many of Port City Marina’s customers are looking for multi-week or even yearlong stays downtown.

And though not every vessel is willing to make the 20-plus mile voyage up the Cape Fear River to dock, captains who do list a few advantages.

The brackish river water can be less damaging to certain hulls than seawater. And docking along the river offers storm protection too.

“It’s a great hurricane hole,” said DeMay, who’s been captaining the Prestige Lady for five years.

The Lady’s owner originally wanted to stop in Wilmington because he wanted to return to the German Cafe restaurant he first visited 25 years ago. The eatery in the Cotton Exchange is one of the closest restaurants to the Marina, but a pair of new options will soon open across the street.

Vida and BlackFinn

The Port City Marina project, overseen by Wilmington-based USA InvestCo, has been gestating for years. Back in 2012, the company announced plans to bring Charlotte-based restaurants BlackFinn Ameripub and Vida Mexican Kitchen y Cantina to sites next to PPD headquarters at the foot of Harnett Street. 

Now, those restaurants are nearing completion. 

The 8,000-square-foot BlackFinn will serve upscale classic pub fare, from steaks and burgers to salads and fish. Vida Mexican Kitchen y Cantina, at about 6,000 square feet, will offer burritos and tacos alongside tortilla pie and spice-crusted ahi.

Bar Management Group, out of Charlotte, will operate the restaurants.

The goal is to have at least BlackFinn open by Labor Day, in time for the Wilmington Boat Show Sept. 9-11. If Vida is not finished by then, it should be ready soon thereafter, according to spokeswoman Courtney Dooley.

Dooley is the sales and event manager for Pier 33, a sister organization of BMG and Full House Productions. 

Pier 33 concert venue

Dooley is in charge of booking the new Pier 33 space in the middle of Port City Marina. Recently home to the N.C. Azalea Festival queen’s coronation ceremony, the 27,000-square-foot concrete Pier 33 has a metal bandshell on its south side and room for about 4,000 people. That makes it among the largest concert venues in the city.

The bandshell soon will be covered with canvas and outfitted for concert-quality lighting gear, but the venue has already hosted a handful of weddings and private events.

“The bandshell will definitely bring a new life to that side of downtown,” Dooley said, adding that the outdoor venue is much larger than Greenfield Lake’s amphitheater on the other side of Wilmington. 

“It gives us an ability to tap concerts and private events that are outside,” Dooley said, with views of the Battleship North Carolina and Cape Fear Memorial Bridge.

The restaurants will provide alcohol for private events at Pier 33, though private caterers may be used for food service.

New northside

The concert venue, restaurants and marina are the latest of many new developments coming to the north end of the Riverwalk. 

USA Investco still plans to build the Hotel Indigo nearby between Hanover and Brunswick streets. A new city park, North Waterfront Park, is planned a few blocks north. And DeWitt Carolinas plans to construct a mix of apartments and retail space along the riverfront directly behind the marina. Once that project, known as Pier 33 apartments, is completed, it will house Port City Marina’s main office as well some of its guests’ amenities, including showers and a gym.

All involved with these projects say that they will bring new customers to downtown Wilmington and benefit from their proximity to other established businesses.

“The conventions at the convention center will help with our restaurants,” Dooley said.

Werling, Port City Marina’s manager, said the Hotel Indigo and planned convention center hotel will both be draws for his clients.

And it’s not just the people behind the businesses who are excited.

Capt. DeMay has been so impressed with what he’s seen happening downtown that he and his wife are looking at buying a house in the area.

“It’s just relaxing,” DeMay said. “For all we know, it might be our new home port. I have a feeling we’re going to be here for quite a while.”

Ico insights

INSIGHTS

SPONSORS' CONTENT
Billhunter300x300 b&w

The 80/20 Rule for Smart Business Growth

Bill Hunter - Wilmington Design Company
20180514 104209 51418120638

What is SOLA?

Steve Adams - School of Learning Arts
Chris coudriet headshot 300x300 10211545555

Adopted Budget Saves Taxpayer Money and Makes Strategic Investments

Chris Coudriet - New Hanover County Government

Trending News

Coastal Select Properties Grows With New Downtown Location

Johanna Cano - Jul 16, 2018

In The Current Issue

SBA Pilots Streamlined Disaster Lending Program

With hurricane season officially upon us, the U.S. Small Business Administration has announced the launch of a new quick lending program aim...


Orthopedic Practice Continues To Grow

EmergeOrtho is expected to continue to expand in the Cape Fear region and beyond. The physician-owned orthopedic practice is set to break gr...


Hospital Offers Enhanced Recovery After Surgery

Novant Health Brunswick Medical Center recently started offering a new service for patients who have undergone colorectal surgery....

Book On Business

The 2018 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2018 Power Breakfast - Dishing on the Restaurant Biz
2018 WilmingtonBiz Expo - Keynote Lunch with Eric Dinenberg, Rouse Properties
2017 Health Care Heroes