Print
More News

Entrepreneur Richard Johnson's Latest Project Aims To Boost Burgaw

By Johanna Cano, posted Jun 14, 2019
Burgaw Now, a recently formed organization that seeks to promote the town and attract more businesses launched its website Friday. (Photo from Burgaw Now)
Burgaw Now, a campaign to promote Burgaw, launched its website Friday ahead of the N.C. Blueberry Festival in hopes of bringing more businesses, including two restaurants, and reviving the farming town.

The campaign is the brainchild of Richard Johnson, Wilmington resident and entrepreneur who founded and sold HotJobs.com to Yahoo in 2001 for more than $400 million.

Johnson owns Penderlea Farms, a 500-acre tree farm in Burgaw. While traveling to his farm, Johnson said he saw how businesses were shuttering over the years.

“He watched a lot of the different businesses closing their doors,” said Katherine Stockhecker, operations manager with the Burgaw Now organization. “It seemed that there were less and less businesses in that downtown district. He was just looking at this town that is so picturesque, charming and the people are all lovely and he just hated to see it declining. He wanted to do something about that and turn the tide on what we've been calling the ‘Burgaw Bump.’”

A couple of months ago, Johnson decided to start the Burgaw Now organization and campaign, which will feature a website with a blog, videos and stories on Burgaw, its businesses and people.
Johnson and part of the Burgaw Now team at Penderlea Farms. (Photo Courtsey of Burgaw Now)
The organization, which has four full-time and two part-time employees, is working on increasing its website visibility through search engine optimization, she said.

“We want to bring businesses back into the downtown area with the hope that more and more businesses will come and that it will end up being a destination and a flourishing small town where people want to go for the weekend,” Stockhecker said.

To actively bring more businesses, Burgaw Now has purchased four buildings, with plans of purchasing two more, that will be renovated and leased to businesses that share the same affinity for Burgaw the organization has, she said.

“We're going to be covering a lot of the renovation costs upfront because we want things to succeed,” Stockhecker said. “We’re not only buying the buildings and then leasing them to people and being like, ‘Here you go, good luck.' We're actually working on the design, the renovation and the construction very closely with the people who will be eventually leasing from us.”

Burgaw Now has been working with two new restaurants, Burgaw Brewing Co. and Fat Daddy’s Pizza, both planning to open their doors in January.

Burgaw Brewing is owned by Robin and Artie Hill, owners of Panacea Brewing Co. in Wilmington that makes kombucha. It will be at 103 S. Wright St. in the old Tim’s Heating and Air building, Stockhecker said.

Fat Daddy’s Pizza is owned by Jay Kranchalk and will be at 103 W. Fremont St.

While the organization is private -- it’s not actively working with the town or county -- its focus will be on what’s best for the residents of Burgaw, Stockhecker said.

To reach people, the organization will be promoting the town on social media, including Facebook, Instagram and YouTube.

“Our goal is really the town promotion and to have people engaged in social media as well. I think that's just one of the best ways to get things out there these days,” she said. “So, we're going to be cross-hosting all of our media. One of our hopes to have this visual and written diary of what Burgaw is to allow people to have a window into the town.”

One of the posts already up on the site is an interview with Burgaw Mayor Pete Cowen.

Burgaw Now employees will be at the N.C. Blueberry Festival this weekend to let people know about the campaign and give away stickers and other small items.

“I think this first step is just getting people to even know that we exist,” Stockhecker said. “We're not trying to come in too hard or with big plans. It's really just about like ‘Hey, we love Burgaw, we're here and we want to promote the town.’”
Ico insights

INSIGHTS

SPONSORS' CONTENT
Robindavisccu1 1011944433

When is the Best Time to Buy a New Home? 

Robin Davis - Corning Credit Union (CCU)
Natalieenglish 3301715113

Advocacy: The Heart of the Chamber

Natalie English - Wilmington Chamber of Commerce
Alyce 4 april242017

The Merits of Trusts vs. Guardianships for Minor Children

Alyce Phillips - Old North State Trust LLC

Trending News

Vacating Wilmington Business Leaves Large Industrial Space For Lease

Christina Haley O'Neal - Oct 15, 2019

Here's Who's In Advisory Group On Potential NHRMC Deal

Cece Nunn - Oct 14, 2019

City Staff Recommends Moving Forward With $90M Proposal

Christina Haley O'Neal - Oct 14, 2019

South-Tek Systems To Relocate Wilmington Operation To U.S. 421

Christina Haley O'Neal - Oct 14, 2019

Brunswick Co. Real Estate Market Hits Milestone For The Year

Cece Nunn - Oct 15, 2019

In The Current Issue

Local Resources Target Global Business

Some resources have recently become available to help local firms navigate dealings in global trade....


Opioid Addiction Program Enters Second Year

A program to help opioid-addicted mothers, The Tides, recently signed another contract with New Hanover County for this fiscal year....


Can City Check Hotels Off List For Now?

In recent years, Wilmington booked the development of hundreds of hotel rooms. But that trend might be slowing down now that some projects a...

Book On Business

The 2019 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

August 26, 2019 Power Breakfast: A Healthy Sale?
WILMA's Leadership Accelerator
2019 WilmingtonBiz Expo Keynote Lunch - CEO, nCino, Pierre Naude`