ELLEN LONG
Director of client services
Long Investment Advisory Inc.

Ellen Long, who works at a wealth management firm that serves family business owners, stays on top of industry media. “The world of wealth management and exit planning is constantly changing, so I spend around three hours a day reading articles about business, family stewardship, world news and economics,” she said.
 
Reads The Wall Street Journal for national and Greater Wilmington Business Journal for business news. “Although I enjoy skimming the WSJ app for quick news, there is nothing quite like sitting down with the print version and a cup of coffee.”
 
Website picks are John Mauldin’s Things That Make You Go Hmmm for economics and Mr. Money Mustache for a quirky take on personal finance.
 
Fan of the TEDTalks podcast. “Listening to perspectives outside of one’s area of expertise is where true innovation is found. Plus, learning about people and the way they think is one of my hobbies!”
 
For TV shows: Sherlock and Foyle’s War through Netflix and Shark Tank and The Profit “for business fun.”
 
Recommends the books Mastery by Robert Greene and The Family Office: Advising the Financial Elite by Russ Alan Prince.
 
Go-to apps are one for a seven-minute workout “for a quick workout before breakfast, Mint for personal finance and Spotify for just the right music to fit any mood.”
 
LinkedIn: linkedin.com/in/ellenrlong