Banking & Finance

Baking Up A Sweeter Retirement

By Jenny Callison, posted Feb 7, 2020
Regan Pope (from left), Apple Annie's Bake Shop owner Rob Cooley and Nancy Giufurta are shown in the Apple Annie's location on South Kerr Avenue in Wilmington. (Photo by Jenny Callison)
Rob Cooley, owner of Apple Annie’s Bake Shop, wishes he could help his employees save for retirement by matching – up to a certain point – their contributions to a retirement account.
“We’ve been talking about something like this at Apple Annie’s for years,” Cooley said, but the barrier has been being able to afford it as a small business owner – a common situation for other similar-sized operations.
More than half of North Carolina’s workers –1.7 million people – have no access to a retirement savings plan through their employers, said Lisa Riegel, AARP’s Raleigh-based advocacy manager. She cited several other state statistics:
  • 74% of workers employed by businesses with fewer than 100 employees do not have a pension or retirement plan.
  • The average household has only $2,500 saved for retirement.
  • The average household that is near retirement age has only $14,500 in savings.
  • The average monthly Social Security income in the state is $1,400.
Of that average Social Security income, Riegel said, “That’s not enough. [The low level of retirement savings] is already a crisis. It affects the whole social safety net; it affects all of us. Studies show that low- and moderate-income workers want to save; we just need to make it easy and accessible.”
Riegel said a 2017 study by Craig Galbraith, a faculty member at University of North Carolina Wilmington’s Cameron School of Business, concluded that if preretirement lower- and middle-income workers in North Carolina started then to save for retirement at a modest (3%) rate, their combined savings “could result in a $448 million accumulated savings to the expected state expenditures between 2018 and 2030. This represents a savings of 8.25% of the total Medicaid expenditures needed to support the cohorts of North Carolinians turning 65 between 2018 and 2030.”
Because of ballooning health care and other costs for their 65-plus populations, many states are enacting or considering retirement savings programs for residents not already participating in a plan. Plans range from so-called auto IRAs, to which people contribute directly with no employer involvement, to state-matched, employer-matched payroll deduction plans.
The key to a successful plan, Riegel said, is access and convenience. She pointed to AARP research that shows that workers are 15 times more likely to save for retirement when they can do so at work. They are 20 times more likely to save if their workplace plan is automatic. In all cases, contributions are made from workers’ pre-tax income.
AARP officials’ advocacy for a retirement savings solution for North Carolina resulted in the passage last August of a bipartisan bill, HB 604, that authorized a study of various options. State Sen. Bill Rabon (R-Brunswick) championed the bill in the Senate, Riegel said.
The bill mandates the formation of a legislative committee to study possible models for a North Carolina Work and Save program. The committee report is expected to recommend and outline a program that best suits North Carolina’s small businesses. The report is due at the end of March, but the deadline may well be extended, Riegel said.
Cooley is one of a couple of small business owners asked to join legislators as members of this committee, called the Joint Legislative Study Committee on Small Business Retirement Options. The body had its first meeting Feb. 12.
He sees a retirement savings option as an important benefit that would help his business and his employees, as well as all kinds of small businesses across the state.
Apple Annie’s employs 34 people full time or part time at its two bakery locations in Wilmington. Another seven to eight employees – often college students or prior employees – join the company temporarily during busy seasons such as Christmas.
“We try to pay above-market wages and bonuses, all the while telling [our employees] that they need to put money away for retirement,” Cooley said. “We pride ourselves on going above and beyond, but based on our cost structure, it’s hard.”
A Work and Save program that offers a state match would be a “win-win-win” for small businesses, for workers and for the state, resulting in greater retirement savings for all small business employees, Cooley continued.
“It’s not an entitlement or a handout,” he said of the state match concept. “It would help offset the amount an employer has to pay to match the employee’s contribution.”
Correction: This version corrects information about Apple Annie’s work with the state on small business retirement options.
Ico insights


Robindavisccu1 1011944433

CCU’s Approach To Data Security: Everyone Plays A Role

Robin Davis - Corning Credit Union (CCU)
Michaelhiggins 41019104338

Dignity Memorial Expands Offerings

Michael Higgins - Dignity Memorial
Burrus rob headshot 300x300

Timely Lessons From The Spanish Flu Pandemic Of 1918

Robert Burrus - Cameron School of Business - UNC-Wilmington

Trending News

Businesses File To Be Essential Amid State Stay-at-home Order

Christina Haley O'Neal - Apr 6, 2020

Grant Program Launched To Help Downtown Wilmington Businesses

Cece Nunn - Apr 6, 2020

PPE Donors Include Dentist, Film Industry

Cece Nunn - Apr 7, 2020

OPINION: Update Pay Loan Rules To Address Restaurants

Jud Watkins - Apr 7, 2020

BIZTALK: Banking On Crisis Loan Programs

Staff Reports - Apr 6, 2020

In The Current Issue

On The Home Office Front

No matter how you cut it, say it – or even punctuate it – hundreds of thousands, if not millions, of Amer­icans are doing it because of the...

Regional Rift

To the federal government 20 years ago, the Wilmington area truly was the tri-county region. But in 2013 that changed....

Adapting Patient Care Approaches

As area health providers began preparing for an expected increase in COVID-19 cases, they also began to update the way they see patients to...

Book On Business

The 2020 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!



2019 Health Care Heroes
August 26, 2019 Power Breakfast: A Healthy Sale?
2019 WILMA Leadership Accelerator
2019 WilmingtonBiz Expo Keynote Lunch - CEO, nCino, Pierre Naude`