Print
Banking & Finance

Bank’s Rebranding Initiative Complete

By Jenny Callison, posted Nov 2, 2018
An Arkansas-based bank with a Wilmington presence has rebranded to Bank OZK. (photo by Jenny Callison)
The signs are up, the systems are updated, and the staffers have most­ly mastered the Bank of the Ozarks’ new name.   
 
The transition of the Arkan­sas-based bank to its new moniker, Bank OZK, has gone well, according to Ryan Tanner, the bank’s Wilming­ton market president.   
 
“We were official [as Bank OZK] as of July 16,” Tanner said. “It was almost a soft transition. We con­verted everything inside the bank-documents, mailings and so forth- and just recently, before  [Hurricane Florence], we were able to get the old Bank of the Ozarks signs down. We’re now Bank OZK on the exterior: we’re up and we’re lit.”   
 
Tanner calls the new name “dis­tinctive and bold. It may stick in your head and we like that. It stands out.”   
 
The name change, according to bank officials, was designed to free the bank from the limitations of a name tied to a specific geographic region.   
 
“Bank of the Ozarks’ presence and brand have evolved in recent de­cades from an Arkansas community bank into a much larger regional bank with national lending business­es,” the bank’s website states.     
 
The site also says that since going public in 1997, the bank’s total assets have grown from $307 million to $22.04 billion (as of March this year) and it has expanded to 254 offices in 10 states.  
 
Throughout its footprint, Bank OZK is investing a “huge amount of money” in increasing its technologi­cal capabilities to make it easy for its customers to bank digitally Tanner said, adding that the Wilmington branch is trying to diversify and pick up additional operating accounts.”  
 
Ico insights

INSIGHTS

SPONSORS' CONTENT
Jeff metrocopy

Public Adjusters are Your Advocates After the Storm

Jeffrey Feldstein - Metro Public Adjustment
Leath 683x10242

How to Fire Someone Effectively

Lisa Leath - Leath HR Group
Mc2 56882

2019 Homebuilding Market Demand & Pricing

Scott Byers - Majestic Kitchen & Bath Creations

Trending News

Cameron Apartment Project Rezoning Request To Come Before Planning Board

Jenny Callison - May 23, 2019

New Tenants Announced For Leland Retail Center

Cece Nunn - May 23, 2019

With More Businesses Opening, South Front District Close To Full Occupancy

Johanna Cano - May 23, 2019

Reprisal Crew Readies For Action In Wilmington

Jenny Callison - May 24, 2019

Local Communications Co-op Offering Wireless Service Again

Johanna Cano - May 24, 2019

In The Current Issue

MADE: Churning Out Profits

All the company’s handcrafted sandwiches are made in Wilmington, starting with homemade cookies and small-batch ice cream....


Curiosity Sparks Engineer's Career

On a day in Wilmington about four decades ago, elementary school student Ron Sparks asked a pharmacist a question, then watched as the blood...


Creating A Digital Arts Workforce

UNCW launched its digital arts program in fall 2017, hoping to prepare students in all facets of digital art through coursework that include...

Book On Business

The 2019 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2019 WilmingtonBiz Expo Keynote Lunch - CEO, nCino, Pierre Naude`
Transporting the Future - Power Breakfast 3.12.2019
Health Care Heroes 2018