Leah DeMasters has joined Wilmington Design Company, as the firms new digital marketing manager.
Wilmington Design Company announced the new addition to the marketing firm's team in February. DeMasters comes to the Wilmington area from New York City and has experience working with Meredith Corporation at Fitness Magazine and Hearst Publication at Country Living Magazine.
DeMasters graduated from James Madison University with a bachelor's degree in media arts and design and a minor in human resource development.
According to a release, DeMasters has a diverse background in advertising, branding, creative, social media marketing and client relations. She uses her extensive sales and marketing skills and project management background to manage multi-platform campaigns and digital projects, the release stated.
Her responsibilities include working directly with clients to develop and execute digital marketing strategies, monthly reporting on the performance of client’s websites, developing marketing campaigns for clients and working with clients to understand their business and help to identify areas of opportunity.
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