Print
2020 In Biz

First Edition: A View From The Start

By Joy Allen, posted Feb 7, 2020
Editor’s note: The Greater Wilmington Business Journal first hit the stands 20 years ago, in February 2000. To mark the anniversary founder Joy Allen, who served as publisher until selling the Business Journal to current publisher Rob Kaiser in 2007, shares her thoughts on how and why she started the publication.
 
I visited Wilmington for the first time on a whim in 1993 and instantly fell in love with its beautiful historic district, charming riverfront and nearby beaches. Looking back, I now realize that the vision of what the city could be and was in the process of becoming also captivated me and contributed to my decision to move here.
 
Eventually, my enthusiasm for and desire to participate in the evolution of Wilmington would motivate me to launch the Greater Wilmington Business Journal.
 
At the time I first discovered the Port City, potential presented itself on virtually every central-city block in the form of vacant storefronts, empty lots and historic homes in need of repair. However, jobs in my field, as in many others were scarce. The pay scale was woefully below what I had earned in New York City. Consequently, I realized I would have to create my own opportunity in order to make Wilmington my home.
 
Initially, I created a one-woman graphic design and marketing company, which I operated out of the front parlor of my home. It’s worth noting that prior to moving here, I had already made investments in the community: I partnered in the restoration of two historic houses, one of which became my residence and home office.
 
When I started my business in 1995, the World Wide Web was in its infancy, so I learned to write HTML code and added website design to my services. In other words, I seized an opportunity to fill a need.
 
By 1999, I had recognized another need. In-depth news coverage of our burgeoning business community did not exist, nor was there a vehicle for targeted business-to-business advertising.
 
I took the plunge into that void by launching the Greater Wilmington Business Journal in 2000.
 
I have shared these details of my personal story as a Wilmington businesswoman because my experience is by no means unique. As the publisher of the Business Journal, I met a multitude of people who, like me, gravitated to Wilmington because of what it had to offer and also what it was lacking.
 
The city provided an irresistible quality of life, making it a very desirable place to live and work. This, coupled with missing pieces in the business sphere created extremely fertile ground for entrepreneurship.
 
I created the Business Journal to chronicle the outgrowth of these conditions and to capture an exciting time in the history of our town.
 
As Wilmington has continued to grow, so has the Business Journal under the leadership of Rob Kaiser. I am proud that the publication has firmly established itself as a vital player in the local business community.
 
 
Joy Allen lives in Wilmington and currently serves as executive director of The National Society of The Colonial Dames of America in the State of North Carolina.
 
Ico insights

INSIGHTS

SPONSORS' CONTENT
Lyleheadshot2017 1251720228

The Key To Fundraising Success

JC Lyle - Wilmington Area Rebuilding Ministry
Alexandra

Creating And Using A Home Inventory List

Alexandra Lysik - Cavik Insurance
Hewet60

It’s All About Your Corporate Culture

Ron Hewett - Academy Leadership

Trending News

Intracoastal Buys Bald Head Island Ltd.’s Housing Sales Business

Cece Nunn - Feb 18, 2020

More Than 5,000 Acres Sold To Timber Investors

Cece Nunn - Feb 20, 2020

For Hospital, Another Pedestrian Bridge, Parking Deck Planned

Cece Nunn - Feb 19, 2020

Quality Chemical To Grow Sister Company In Wilmington

Christina Haley O'Neal - Feb 19, 2020

Rounds Golf & Lounge Brings Ledo Pizza To Wilmington

Jessica Maurer - Feb 19, 2020

In The Current Issue

Baking Up A Sweeter Retirement

More than half of North Carolina’s workers –1.7 million people – have no access to a retirement savings plan through their employers, an iss...


Distillery Aims For Spirited Success

The 4,800-square-foot distillery with full cocktail bar, lounge, tasting room and event space is housed in a WWII-era Quonset hut....


Apple Trip Highlights Education, Tech

While very much a local issue, what to do with New Hanover Regional Medical Center is gaining attention from the state level....

Book On Business

The 2020 WilmingtonBiz: Book on Business is an annual publication showcasing the Wilmington region as a center of business.

Order Your Copy Today!


Galleries

Videos

2019 Health Care Heroes
August 26, 2019 Power Breakfast: A Healthy Sale?
2019 WILMA Leadership Accelerator
2019 WilmingtonBiz Expo Keynote Lunch - CEO, nCino, Pierre Naude`